Apartments.com is increasing its streaming, audio advertising.
Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant. This year, the listing site plans to continue to spend on linear TV, but at a reduced percentage of its overall media budget, and invest more in streaming video and audio. The company has found that potential renters spend more time with podcasts, and watching content via streaming services.
Read the full story at digiday.com.