Our friends up north get it. Marketers are increasing their use of audio marketing, and more broadly, their reliance on agency partnerships, according to the 16th annual Digital Marketing Pulse Survey released today by Ipsos Canada in partnership with the Canadian Marketing Association. 54% of Canadian consumers say they are willing to receive digital advertising through audio streaming apps, yet marketer usage has been comparatively low in recent years…. until now.
Read the full story at ipsos.com.