During the first few weeks of stay-at-home orders, there was a slew of advertisements featuring empty streets, somber piano music, and pious language so similar they were lampooned in a viral video compilation titled “Every Covid-19 Commercial is Exactly the Same.” Companies were nervous about appearing insensitive and inappropriate in response to cancelled events and mounting numbers of cases. But now advertisers are entering a second phase in response to the global coronavirus pandemic and it’s one that will include more jokes.
Read the full story at qz.com.