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Advertisers know you're tired of somber Covid-19 ads, so they're adding humor.

During the first few weeks of stay-at-home orders, there was a slew of advertisements featuring empty streets, somber piano music, and pious language so similar they were lampooned in a viral video compilation titled “Every Covid-19 Commercial is Exactly the Same.” Companies were nervous about appearing insensitive and inappropriate in response to cancelled events and mounting numbers of cases. But now advertisers are entering a second phase in response to the global coronavirus pandemic and it’s one that will include more jokes.

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