AdImpact: $645M In Political Spending Tracked So Far; NYC Mayoral Primary Generates $21.1M.

Ad intelligence and competitive advertising insights platform AdImpact says that as of this week it has tracked about $645 million in political spending across all 2025 and 2026 races — up more than $200 million from an update from early May.

According to the new analysis, the current split is $285 million spent for 2025 races, and $361 million for 2026. The most expensive race overall is the one for New Jersey governor ($88 million).

Radio has claimed $22 million of the tracked political spending. Broadcast TV ($190 million) has garnered the most, followed by cable ($160 million), CTV ($113 million), Digital ($158 million) and Satellite ($1.7 million).

A breakdown:

Top Advertisers: U.S. Department of Homeland Security ($34 million), American Energy Action ($15 million), Affordable New Jersey ($15 million), Working New Jersey ($14 million), Seniors 4 Better Care ($12 million)

Advertiser Type Breakout: Issue Group (74%), Candidate (26%)

Top Teams: Pro-Healthcare ($36 million), Anti-Immigration ($32 million), Pro-Josh Gottheimer ($23 million), Pro-Democrat ($19 million), Pro-Steven Fulop ($18 million)

Party Breakout: Democrat (41%), Independent (33%), Republican (26%)

Top Negatively Targeted Advertisers: Ossoff for GA Senate ($1.8 million), Fine for FL CD-6 ($1.1 million), Sherrill for NJ Governor ($1.1 million), Spadea for NJ Governor ($962,000)

Top Markets: New York, NY ($95 million), Washington, DC ($62 million), Philadelphia ($25 million), Dallas ($6.6 million), Orlando, FL ($6.6 million), Atlanta ($6.5 million)

Meanwhile, the New York City mayoral primary has generated $21.1 million in ad spending and reservations, according to the latest numbers from AdImpact.

Andrew Cuomo ($9 million) leads the way, followed by Zohran Mamdani ($4.2 million), Brad Lander ($2.8 million), Scott Stringer ($2.6 million) and Zellnor Myrie ($1.7 million) and Other ($0.7 million).