Ad Spending Expands In January - Up For 11th Consecutive Month.


Mediapost reports the ad year began with a 19.2% surge in spending in January vs. the same month a year ago, marking the 11th consecutive month of post-COVID gains for the U.S. ad marketplace, according to just-updated dated from the U.S. Ad Market Tracker, a collaboration of Standard Media Index and MediaPost derived from actual advertising buys processed by the major agency holding companies and independent media service agencies.


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