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Writer's pictureInside Audio Marketing

A Look at Chinese Podcast Listeners: PodFest China 2020 Survey.


Podnews reports today that while podcasting is a relatively new form of media in China, more than half (50.5%) of respondents from a new survey

say they listen to podcasts every day. The new survey also shows that to satisfy curiosity and learn new things is the number one (88.5%) reason for podcasting listening, followed by for hobby/interest (71.4%), and to learn practical knowledge/skills (47.8%).

Download the report at podnews.net

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