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60+ Crowd Lacks Ad Representation.

Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX. The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported by $124 million in ad spend, MediaPost reports. The study found just 4% of people cast in ads were over age 60. That age group represents 16% of the U.S. population alone. The 60-+ demo has a higher disposable income than younger generations, and represents 25% of global spending power, according to CreativeX.

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