While Baby Boomers and Seniors control the majority of wealth in the US, you might not know that solely by watching ads, which overwhelmingly feature youth. This threatens to alienate the roughly 100 million Americans ages 55 and older, most of whom feel that their age group isn’t often – if at all – accurately represented in advertising and marketing, according to survey results from CivicScience.
Read the full story at marketingcharts.com.