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31% Of U.S. Linear TV Ad Revenues Depend On Live Sports. says according to research from Nielsen Sports, despite live sports only receiving 8% of total U.S. linear TV viewing time in 2021, 31% of U.S. linear TV ad revenues came from live sports events. Davide Usubelli, Consulting Analyst at Nielsen Sports, also reveals that, in the U.S. market, 13% of sports viewing time comes from fans aged 18-34 – almost double the figure for 55+ viewers (7%).

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