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2023: A Down Year for Direct Mail.

After a couple of years of growth, direct mail volumes tanked last year, as did marketers’ investment in the channel, according to a Winterberry Group report. In fact, direct mail volumes dropped by 13.4% last year to under 63 (62.94) billion, with the year-over-year decline of almost 10 billion pieces marking “the largest pullback since the 2009 recession,” per the analysis, and reported by

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