After a couple of years of growth, direct mail volumes tanked last year, as did marketers’ investment in the channel, according to a Winterberry Group report. In fact, direct mail volumes dropped by 13.4% last year to under 63 (62.94) billion, with the year-over-year decline of almost 10 billion pieces marking “the largest pullback since the 2009 recession,” per the analysis, and reported by marketingcharts.com.
Read the full story at marketingcharts.com.