The $1.3 billion total, which includes radio, TV and digital spending, comes to us via the latest Ad Age Campaign Ad Scorecard analysis—an ongoing project led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG. The figure tracks spending from Jan. 1, 2019, through Election Day 2020, including any advance purchases of ad space that had been booked by May 11.
Read the full story at AdAge.com.