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iHeart Study: Bicultural Latinos Drive Audio Impact.
A new iHeartMedia/Collage Group study finds Bicultural Latinos now represent nearly 40% of the U.S. Latino population and are driving $4.1 trillion in purchasing power. The report shows radio and podcasts remain central to daily life — and to brand discovery —for an audience that rewards cultural authenticity over simple language translation. In a new study developed with Collage Group, the company finds that nearly 40% of U.S. Latinos now identify as bicultural, blending i
Inside Audio Marketing
14 minutes ago4 min read


Public Radio Stabilized By Emergency Grants As Post-CPB Era Begins.
Public media leaders are acknowledging how close the system came to widespread station shutdowns following Congress’ elimination of funding for public radio and television. Public Media Company CEO Tim Isgitt said emergency funding distributed last year by his organization helped prevent what he described as a potentially devastating collapse affecting stations nationwide. “In coordination with other efforts, we have temporarily averted a mass shutdown that would have jeopard
Inside Audio Marketing
17 minutes ago2 min read


Elaina Smith Returns to Host CRS’ ‘New Faces Of Country Music Show.’
Country Radio Broadcasters has tapped Elaina Smith to return as host of the New Faces of Country Music Show at CRS 2026, set for March 18-20 at the Omni Nashville Hotel. A familiar voice to country programmers and listeners alike, Smith is host of “Backstage Country,” the nationally syndicated radio program produced by Beasley Media Group and distributed by Key Networks. She previously helmed Westwood One’s “Nights with Elaina.” She also produces the “Breaking Thru with Elain
Inside Audio Marketing
18 minutes ago1 min read


Jim Kerr Extends Run At ‘Q104.3’ With New Five-Year Deal.
iHeartMedia is extending the run of one of New York radio’s most recognizable voices. The company announced that “Q104.3” WAXQ has signed legendary morning personality Jim Kerr to a five-year contract extension, keeping the Radio Hall of Famer in place into the next decade. Kerr joined “Q104.3” in January 2002 and has spent the past 23 years anchoring mornings at the classic rock outlet. His career in the nation’s largest market spans more than five decades, making him the lo
Inside Audio Marketing
20 minutes ago3 min read
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