The record-breaking pace of political ad spending continued last month as $449.7 million of ads aired during June, according to AdImpact. That brings its cycle total to $4.43 billion, up 40% from the $3.1 billion that was spent to this point during the 2022 cycle. The New York primary meant that state saw the biggest amount of spending, with $41.7 million of advertising bought. The New York City market saw the biggest share by far, where $32.4 million was spent on ads. Drivin

Audio podcasts continue to offer advertisers advantages that extend beyond screen-based media, according to a new report from podcast research and advocacy firm Sounds Profitable. The report, “The Podcast Atlas,” released last week, examines advertising effectiveness across the creator economy and evaluates the strengths of multiple content platforms. While the study concludes that advertisers benefit from a mix of channels, it identifies audio podcasting as particularly effe

There was a relatively large month-to-month increase in the number of people working in broadcasting and content creation in June. The Bureau of Labor Statistics says the sector added 1,400 jobs last month to bring the total number of people working to 336,900. That remains 1,000 below what it reported for April, suggesting a pullback in May wasn’t as large as first thought. The government doesn’t release radio-specific monthly employment figures. In the other media-related s

Independent podcasters are publishing consistently, embracing video and AI, and spending money on their shows. But despite those investments, the biggest challenge remains finding new listeners. RSS.com’s new Podcaster Insights Survey gathered responses from 195 creators using the hosting platform. While it isn’t meant to represent every podcaster, the data offers a snapshot of how many independent podcasters are building and growing their businesses today. The survey finds 6