top of page



Borrell: Most Small Businesses Plan To Maintain Or Increase Ad Spending.
Small and medium-sized businesses may be growing more uncertain about the economy, but they aren’t responding by slashing their advertising budgets. New data from Borrell Associates shows most SMBs plan to keep marketing spending steady during the second half of the year, even as concerns about the U.S. business climate intensify. Borrell’s quarterly Business Barometer — based on responses from 149 small and medium-sized businesses surveyed June 9-26 — finds 62% of SMBs expec
Inside Audio Marketing
3 minutes ago3 min read


FCC Defends Lowest Unit Rate Guidance With Candidates’ Own Campaign Records.
The Federal Communications Commission is defending its guidance expanding eligibility for lowest unit rate political advertising rates by arguing it reflects decades of industry practice — and by pointing to one of the very candidates challenging the policy as evidence. In a brief filed with the U.S. Court of Appeals, the FCC urges the Fourth Circuit to dismiss the lawsuit brought by four Democrats running for Congress. The agency continues to argue the case should be thrown
Inside Audio Marketing
5 minutes ago3 min read


Audacy Takes Local News, Sports Stations National In SiriusXM Alliance.
In a marriage of broadcast and satellite radio, 42 of Audacy’s sports, news and talk stations from 29 markets will be carried across the U.S. on SiriusXM, in a staggered rollout that begins in September. The satcaster will begin rebroadcasting 23 Audacy sports stations on Sept. 1, with nine outlets – including WFAN New York, WSCR Chicago, WIP-FM Philadelphia and WEEI Boston – available to SiriusXM listeners in their vehicles and on the SiriusXM app. Another 14 Audacy sports s
Inside Audio Marketing
8 minutes ago3 min read


Audio Provides ‘Consistent And Reliable Touchpoint’ For Back-To-School Advertisers.
For today’s parents, traditional August back-to-school shopping is a thing of the past — as is dependence on video media for ads focused on sales during this season of historically high prices, according to Audacy’s latest Insights blog. “Parents are no longer waiting for the traditional late-summer rush,” Audacy Senior Manager, Research & Insights Deepika P Das says. “Balancing rising costs while getting everything that their child needs has made this [back-to-school] season
Inside Audio Marketing
10 minutes ago2 min read
bottom of page