It's Here: After A Decade Of Development, MRC Gives The Ad Business A Set Of Uniform Standards.
It took a decade-long effort, but the Media Rating Council has finally released “Outcomes and Data Quality Standards,” its set of uniform...
Inside Audio Marketing
- 2 days ago
- 3 min
Pharma, Entertainment Are Hot And Auto Is Coming Back.
One reason why some radio companies have not returned to pre-pandemic 2019 revenue levels is the loss of massive ad dollars from the...
Inside Audio Marketing
- 2 days ago
- 2 min
NYC Radio Committee Launches ‘Fall In Love With Radio’ Campaign.
New York City radio stations from Audacy, Good Karma Brands, iHeartMedia, Mediaco, Salem Media Group, Spanish Broadcasting System, and...
Inside Audio Marketing
- 2 days ago
- 3 min
Actor Wilmer Valderrama Becomes Shareholder And Takes Expanded Role At iHeart’s My Cultura.
Actor Wilmer Valderrama – best known for his roles on TV shows like “NCIS” and “That 70s Show” and films like “Encanto” – has become one...
Inside Audio Marketing
- 2 days ago
- 2 min
Podcast Success? Rephonic Analysis Points To Episode Length As A Factor.
Thanks in part to a growing emphasis on daily shows, a new analysis shows that podcast episode length continues to shrink. A new analysis...
Inside Audio Marketing
- 3 days ago
- 2 min
Ad Trackers Say This Year’s Political Ad Spending Already Tops $6 Billion.
With 46 days until Election Day, the political ad season is heading into its busiest weeks. It is also the period when radio is...
Inside Audio Marketing
- 3 days ago
- 2 min
Magellan AI Sees Big Jump In Fantasy Sports Ads On Podcasts.
Sports betting advertising may be a hot category, but for podcasters fantasy sports is also delivering real dollars. Heading into the...
Inside Audio Marketing
- 3 days ago
- 2 min
New Lava For Good-iHeart Show About Controversial Conviction To Get ‘20/20’ Spotlight.
On the heels of Adnan Syed, the subject of Serial’s first season, walking out of jail this week with questions about whether he will face...
Inside Audio Marketing
- 3 days ago
- 1 min
How To Build Your Sonic Brand With Podcast Advertising.
Sonic branding is all the buzz lately, and marketing teams across industries are clamoring for sounds to set their companies apart. While...
Inside Audio Marketing
- 4 days ago
- 2 min
GroupM Estimates 11% Of Total Ad Spend Goes To ‘Retail Media.’
Retail media – advertising sold by retail-based companies like Amazon, Walmart, and Target – was considered a test and learn advertising...