The profile of sports fans as mostly older males glued to game coverage on TV is no more, according to a research-driven report in Audacy’s  Insights blog , showing the norm is now about more audio-driven avid fans with interests across a wider range of sports and larger variety of sports content. “The most avid sports fans don’t live on TV anymore,” Audacy’s report says. “New research shows [they] are younger, more diverse and more likely to be reached through sports audio.

Podcast advertising cooled in January after December’s holiday surge, with the top 15 advertisers spending a combined $59.8 million, down from $75.9 million in December, a 21% month-to-month decline, according to Magellan AI estimates. Despite the pullback, several major brands maintained strong podcast investments. Magellan AI estimates T-Mobile led all podcast advertisers in January, spending $5.9 million, followed by BetterHelp at $5.6 million and apparel brand Quince at $

Scan the U.S. radio dial and you may hear Lee Greenwood or the American Brass Band’s version of the “Star Spangled Banner.” They are two of what Mediabase data shows are 44 different interpretations of the national anthem as station across the country have for decades been doing at least one of things FCC Chair Brendan Carr suggests broadcasters embrace as part of American’s 250th anniversary. And he encourages stations to let the FCC know they are taking part in the patrioti

With data released this week showing content diversity is helping to  grow podcasting’s audience , Vaaka Media is teaming up with iHeartPodcasts to release a new series with appeal to the South Asian community. It will take on the highs and lows of being on the arranged marriage carousel while looking for “desi love,” the South Asian expression of romantic love shaped by social structures, family involvement, literary traditions. Hosted by Radhika Viswanathan, the series “ Bo