What Draws NFL Fans To Radio Play-By-Play? Passion And Excitement.
Fresh data from Katz illustrates the massive appeal of NFL action on live radio and the tight bond fans have with radio play-by-play...
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Inside Audio Marketing
- 26 minutes ago
- 3 min
FEC To Vote On Rule Clarifying AI-Generated Ad ‘Misrepresentations’ Are Off-Limits.
The Federal Election Commission is poised to take its first steps to regulate the use of artificial intelligence in political ads when it...
Inside Audio Marketing
- 28 minutes ago
- 2 min
Podcast Marketers Strategize On How To Raid Social Media Budgets.
Podcast networks may be calling an audible at the line of scrimmage when it comes to growing advertising revenue in the second half of...
Inside Audio Marketing
- 29 minutes ago
- 2 min
Triton Says iHeart Holds First Place On Its U.S. Ranker In August.
The iHeartPodcast Audience Network remained at the front of the pack in August, according to Triton Digital, which says the sales network...
Inside Audio Marketing
- 1 day ago
- 2 min
New Research: Brands Must Develop A ‘Culture Of Creative Effectiveness.’
The latest in an ongoing series of studies from marketing consultancy WARC and the Association of National Advertisers, aimed at helping...
Inside Audio Marketing
- 1 day ago
- 3 min
Broadcast Newsrooms Look To Solidify Trust Levels As U.S. Skepticism Rises.
As broadcasters navigate the final months of a contentious election season, being local has its advantages. Surveys have shown that...
Inside Audio Marketing
- 1 day ago
- 2 min
Storytelling Group The Moth Inks Ad Sales, Distribution Deal With Audacy Podcasts.
The storytelling nonprofit The Moth has long been associated with public radio, but it will embrace commercial radio in the coming year....
Inside Audio Marketing
- 1 day ago
- 2 min
LAist Awarded $2.4 Million Grant to Bolster Local Journalism in Los Angeles.
Local news coverage is under threat in many cities, but a $2.4 million grant to LAist — the parent of news/talk “LAist” KPCC Los Angeles...
Inside Audio Marketing
- 2 days ago
- 3 min
Study: Many Consumers Feel Like They’re Invisible To Advertisers.
A new study from iHeartMedia and bestselling author Malcolm Gladwell’s Pushkin Industries finds that 44% of Americans feel ignored by...
Inside Audio Marketing
- 2 days ago
- 2 min
More Presidential Ad Dollars Flowing To Radio In 2024 Than In The Past.
With a lackluster primary season and one of the major parties switching candidates before the election, it has been an atypical campaign...
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