Advice to candidates placing ads on TV in the final weeks leading up to November’s midterm election: adding AM/FM radio to the mix could make a difference between winning and losing. New findings from MRI-Simmons and YouGov studies conducted by Audacy suggest that AM/FM radio’s massive reach of commuters, a significant voter segment, can extend linear and connected TV’s reach, adding significant incremental voters who are more motivated to do so. “Commuters are really concern

The latest findings released from the Podcast Study 2026 finds opportunities to grow podcast revenue beyond traditional advertising, with host-read endorsements, memberships, premium content and direct audience relationships among the options. The national survey of 1,205 U.S. podcast consumers also finds growing resistance to heavier ad loads, underscoring the importance of audience engagement and alternative revenue streams. More than half of podcast consumers (54.8%) say p

Local auto dealers are spending more on advertising even as they sell fewer vehicles, pushing their marketing outlays to a new first-half record. The National Automobile Dealers Association says franchised dealerships spent $5.04 billion on advertising during the first six months of 2026, up 5% from $4.80 billion a year earlier. It was the most ever spend by auto dealers on ads during the first half, topping the previous record set last year. It also continues a sharp rebound

As radio managers sketch out the final months of 2026, Guideline is offering a more cautious assessment of the advertising market following a move by the Interactive Advertising Bureau last month raising its 2026 growth forecast. Guideline Chief Insights and Analytics Officer Sean Wright says major sporting events, including the Winter Olympics and World Cup, helped generate substantial advertising revenue for media companies, providing a boost to the overall market in the fi

Hillary Clinton is returning to the podcast microphone, joining journalist Kara Swisher for a new political series timed to the November midterm elections. The project is part of a broader partnership with Vox Media that could extend well beyond Election Day, adding another high-profile voice to the company’s growing podcast network. The former Secretary of State and 2016 Democratic presidential nominee will co-host “High Stakes,” a limited series debuting Wednesday (Oct. 14)

Studies focused on an online gaming company’s AM/FM ad campaign during NFL programming show multiple ways the brand benefited from targeting these listeners. Results from Quantilope’s study, measuring the campaign’s brand effect among 500 adults 21+ having listened to the NFL broadcast compared to 500 who were not exposed, found that NFL AM/FM radio listeners are +109% more likely to be interested in online social games than those not listening, making the games “an ideal wa

Political campaigns can expand voter reach and reinforce messaging by combining broadcast radio, streaming audio, podcasts and connected TV (CTV), according to iHeartMedia, which says a coordinated approach helps candidates and causes connect with voters throughout their daily routines. iHeartMedia says that campaigns should plan around the moments when voters consume media rather than treating each platform as a separate channel. Voters may listen to local radio in the morni

Artificial intelligence may be disrupting the advertising business, but it could also give local media companies a powerful new competitive advantage. As businesses struggle to navigate AI-powered search, increasingly fragmented digital platforms and rapidly changing marketing technology, BIA Advisory Services sees an opportunity for broadcasters and other local media operators to become more valuable to advertisers, not less. The advantage isn't necessarily better technology

Podscribe says podcast advertisers looking to improve campaign performance may want to pay more attention to where listeners live, their ability to spend and whether they have already interacted with a brand — and less attention to some targeting signals that have traditionally shaped media plans. The company’s new Q3 Performance Benchmark Report analyzes the factors that have the greatest impact on advertising performance, finding that geography, recent website visits and co

Of the billions of dollars advertisers have received as refunds resulting from February’s Supreme Court ruling striking down President Trump’s global tariffs on imported goods, a significant portion is going to marketing and promotion during the holiday season, according to a Wall Street Journal report. Among the brands benefiting from tariff refunds is Warby Parker, which is using the money to invest more in its launch of Intelligent Eyewear, a line of AI-powered glasses dev