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Netflix Makes Fast Inroads, But Audio Remains Podcasting’s Foundation.
Just four months after Netflix officially entered the podcast business, a majority of podcast consumers already know the streaming giant has joined the space. And while YouTube remains the dominant platform for podcast consumption, new research suggests the growing presence of podcasts on television screens and streaming services may be helping introduce the medium to a broader audience. The latest Podcast Download report from Cumulus Media and Signal Hill Insights reveals 62
Inside Audio Marketing
13 minutes ago3 min read


As America 250 Nears, Katz Says Radio Is Uniquely Positioned For Celebration.
There are just weeks to go until America’s 250th birthday, and the airwaves are full of promotions and special programming tied to the semiquincentennial. It is a natural fit for radio based on newly released survey data from Katz Media Group that shows just how wrapped in the stars and stripes radio listeners are. The data suggests that heavy radio listeners are significantly more likely to place a high value on patriotism and sacrifice, with sentiment strengthening as liste
Inside Audio Marketing
15 minutes ago2 min read


Hot AC, Modern/Alt Rock, Adult Hits Formats See Share Gains.
With five Nielsen PPM surveys in the books for 2026-to-date, there are clear indications of which radio formats are growing among key demographics, based on Inside Radio’s analysis of average-quarter-hour share data in these markets, covering Monday-Sunday 6am-midnight for persons 6+, 18-34 and 25-54. For all three demos, the format with the most notable year-over-year growth is hot AC, with shares up steadily since January-May 2024: +18% 6+, where it ranks seventh; +8% 18-34
Inside Audio Marketing
17 minutes ago2 min read


Podcast Ad Market Stable In May As Top 15 Spends More Than $60 Million.
Podcast advertising spending continued its steady pace in May, with the top 15 advertisers investing a combined $61.5 million, up slightly from April’s $60.7 million total, according to Magellan AI estimates. The latest rankings show spending remained remarkably stable despite significant turnover among the brands driving growth. Amazon surged back to the top of the rankings in May, spending an estimated $7.7 million on podcast advertising, more than doubling its April invest
Inside Audio Marketing
19 minutes ago2 min read
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