The Supreme Court’s decision this week allowing political parties to coordinate unlimited spending with federal candidates is unlikely to dramatically reshape radio’s political advertising business. But it will create new challenges for broadcasters as campaigns adapt to the new rules, according to a veteran political advertising analyst. Steve Passwaiter, President of Silver Oak Political, says radio should fare better than television because most of its political revenue co

For decades, marketers have viewed radio primarily as a medium for building awareness, relying on its broad reach, local connections, and ability to strengthen brands. However, advances in attribution and measurement technology are changing how advertisers evaluate radio campaigns, providing new evidence that the medium can drive measurable business results. That’s according to a new Insights piece from Audacy, which says new attribution solutions are enabling advertisers to

Nielsen and the Media Rating Council have agreed to place Nielsen’s audio diary measurement service on an accreditation hiatus, for a six-month period from June 23 through Dec. 23, 2026, according to a letter sent from Nielsen to its audio clients, a copy of which was obtained by Inside Radio. According to a Nielsen spokesperson, the pause gives the company the time needed to continue its evolution of the diary service, and to more effectively fit respondents’ communications

Since 1921, when the University of Wisconsin-Madison’s WHA-AM (970) began airing educational programming, public stations have been a significant part of radio’s history. These stations — licensed by the FCC as non-commercial, serving the public interest vs. generating profits for owners, and funded by listener donations, corporate underwriting or grants from various organizations or philanthropists — have often rivaled the popularity of their commercial counterparts in major