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Edison: Younger Listeners Over-Index For Daily Audio Consumption.
The age group that claims the highest share of daily audio media consumption, relative to its cut of the U.S. population age 13+ may surprise you. According to Q2 2026 “Share of Ear” data as reported by Edison Research’s Weekly Insights, it’s the 13-29 age segment – also known as Gen Z, or Zoomers – who account for 25% of the 13-and-up population, yet show a 28% share of daily audio listening for a 112 index, ahead of the three older generations. Right behind are Millennials

Inside Audio Marketing
19 hours ago1 min read


Podcast Advertising’s Top 15 Spend $56.7M In July.
Podcast advertising spending cooled in July after a remarkably consistent first half, with the top 15 advertisers investing a combined $56.7 million, according to Magellan AI estimates. That was down about 6% from June’s and marked the first month this year that spending by the top 15 fell meaningfully below the roughly $60 million range. Quince widened its lead as podcasting’s biggest advertiser, increasing July spending to $7.5 million. BetterHelp ranked second at $5.4 mill

Inside Audio Marketing
19 hours ago2 min read


4As Launches AI-Powered Intelligence Platform.
The 4As has launched 4As Intelligence, an AI-powered platform designed to give member agencies self-service access to industry research, insights and expertise. The platform’s first capability, called the Research Agent, allows members to ask questions in plain language and receive in-depth research analysis with citations linking directly to the underlying source material. The 4As says the platform differs from generic AI search tools by tying claims in its responses to spec

Inside Audio Marketing
19 hours ago2 min read


Entravision Launches Multimedia Brand Targeting U.S. Latinas.
Entravision has launched Reyna, a new creator-led multimedia platform built by and for Latinas, with Spanish AC “Reyna 103.1” KDLD Los Angeles serving as its flagship radio station. The platform, which is available at somosreyna.com, combines the existing FM outlet with a mobile app, digital streaming, podcasts, social media and video, creating what the company describes as a digital-first brand designed around the lives, language and culture of U.S. Latinas. Reyna features a

Inside Audio Marketing
19 hours ago2 min read


iHeart’s ‘Armchair Experts’ Adds NFL Coverage Ahead Of Melbourne Game.
As anticipation builds for the NFL's first regular-season game in Australia, the indie sports podcast "Armchair Experts" is launching a new miniseries that chronicles the years-long effort to take the league Down Under. Hosted by Australian sports broadcaster Cam Luke, the podcast goes behind the scenes of the Sept. 11 game at the Melbourne Cricket Ground, exploring the planning, negotiations and partnerships that culminate in what organizers describe as one of the biggest sp

Inside Audio Marketing
19 hours ago2 min read


Appeals Court Strikes Down FCC Expansion Of Lowest Unit Ad Rates.
Broadcasters will not have to extend lowest unit charge rates to political parties making coordinated expenditures or joint fundraising committees with non-candidate members. That comes after a federal appeals court on Tuesday struck down the Federal Communications Commission’s expanded political advertising guidance just days before the general election rate window opens. In a 2-1 decision, the U.S. Court of Appeals for the Fourth Circuit granted a challenge brought by four

Inside Audio Marketing
2 days ago3 min read


Podscribe: Podcast Video Goes Mainstream.
Podcast video has rapidly moved into the advertising mainstream, with more than four out of five episodic podcast campaigns now including a YouTube simulcast component, according to data from Podscribe. The company’s Q2 Performance Benchmark Report shows 82% of episodic campaigns included YouTube in April, up from 71% a year earlier. At the same time, YouTube accounted for 69% of all impressions delivered by those simulcast campaigns, up from 62% a year earlier, underscoring

Inside Audio Marketing
2 days ago3 min read


Beasley Regains Nasdaq Compliance.
Beasley Media Group has regained compliance with Nasdaq’s minimum stockholders’ equity requirement, ending a listing issue that had been hanging over the broadcaster since April. In an Aug. 19 written notice, the Nasdaq Listing Qualifications Department confirmed that Beasley had regained compliance with Listing Rule 5550(b)(1), which requires companies listed on the Nasdaq Capital Market to maintain at least $2.5 million in stockholders’ equity. Nasdaq has closed the matter.

Inside Audio Marketing
2 days ago1 min read


Olivia Rodrigo To Host Two National Radio Specials.
iHeartMedia will celebrate Olivia Rodrigo’s Daisy Chain Fields music festival with two national radio specials featuring exclusive music, interviews and live performances from Rodrigo and other artists appearing at the event. The first special, “iHeartRadio’s She Is The Voice with Special Guest Olivia Rodrigo,” will air Friday, Aug. 28 at 9pm ET across iHeartMedia’s alternative/modern rock stations nationwide. The one-hour program is a nationwide edition of “She Is The Voice,

Inside Audio Marketing
2 days ago1 min read


Martha Stewart’s iHeartPodcast Coming to Netflix.
Martha Stewart might call it a “good thing” as Netflix moves to bring video episodes of “The Martha Stewart Podcast” to its lineup. The series, which Stewart launched four years ago in a partnership with iHeartMedia, will serve as a companion to her existing “Martha Cooks” series that is also launching on Netflix, with episodes available beginning today (Aug. 25). “I’m delighted to bring my podcast to Netflix, and with that, introduce the medium of video to the series,” Stewa

Inside Audio Marketing
2 days ago2 min read
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