unnamed.jpg
  • Home

  • Archive

  • Contact

  • More

    Use tab to navigate through the menu items.
    Advertising Generated $7.1 Trillion – With A ‘T’ – In Sales Activity Last Year.
    Inside Audio Marketing
    • 2 days ago
    • 3 min

    Advertising Generated $7.1 Trillion – With A ‘T’ – In Sales Activity Last Year.

    A stunning $7.1 trillion – that’s how much sales activity was generated by advertising in the U.S. last year. Advertising supported 28.5...
    0 comments
    iHeart’s Bob Pittman On Podcasting: ‘I’ve Never Seen Anything Grow Quite Like This.’
    Inside Audio Marketing
    • 2 days ago
    • 3 min

    iHeart’s Bob Pittman On Podcasting: ‘I’ve Never Seen Anything Grow Quite Like This.’

    A profit warning from the social media company Snap this week has raised questions about the strength of the ad market. But speaking at...
    0 comments
    MoffettNathanson Lowers Its Ad Forecast For Digital Media.
    Inside Audio Marketing
    • 2 days ago
    • 2 min

    MoffettNathanson Lowers Its Ad Forecast For Digital Media.

    After years of “uber-bullishness” on digital advertising, MoffettNathanson is lowering its long-term ad forecasts. This week’s profit...
    0 comments
    Beer Companies Poured On The Podcast Ads In April.
    Inside Audio Marketing
    • 2 days ago
    • 2 min

    Beer Companies Poured On The Podcast Ads In April.

    As the U.S. heads into the Memorial Day weekend, beer companies may have podcasters to thank if Americans are cracking open a cold one....
    0 comments
    Local Media Consortium Releases 2022 Member Economic Impact Report.
    Inside Audio Marketing
    • 2 days ago
    • 1 min

    Local Media Consortium Releases 2022 Member Economic Impact Report.

    The Local Media Consortium, which represents 5,000 newspaper, radio, TV and online only news outlets in the U.S. Canada and Puerto Rico,...
    0 comments
    At JP Morgan Conference, Pittman Predicts Growth Ahead For iHeartMedia.
    Inside Audio Marketing
    • 3 days ago
    • 3 min

    At JP Morgan Conference, Pittman Predicts Growth Ahead For iHeartMedia.

    As forecasters and analysts handicap the second quarter for media companies, iHeartMedia says it sees advertising growth ahead and that...
    0 comments
    Gartner: Marketing Budgets Climb To 9.5% Of Overall Company Revenue.
    Inside Audio Marketing
    • 3 days ago
    • 3 min

    Gartner: Marketing Budgets Climb To 9.5% Of Overall Company Revenue.

    Marketing budgets have climbed to 9.5% of total company revenue in 2022, up from 6.4% in 2021, according to a new global survey of Chief...
    0 comments
    Radio Connects with Auto Parts Consumers Who Can’t Find or Afford a Used Vehicle.
    Inside Audio Marketing
    • 3 days ago
    • 2 min

    Radio Connects with Auto Parts Consumers Who Can’t Find or Afford a Used Vehicle.

    Although Kelley Blue Book reported the average price of a used vehicle decreased slightly during March, that $27,250 price tag makes it...
    0 comments
    SME’s New Subscription Channel Embraces Allure Of The Binge.
    Inside Audio Marketing
    • 3 days ago
    • 2 min

    SME’s New Subscription Channel Embraces Allure Of The Binge.

    Looking to differentiate its subscription channel for the growing list in front of consumers, Sony Music Entertainment’s Global Podcast...
    0 comments
    iHeart's Gayle Troberman: ‘We’re Going To Start Bringing Events Into The Metaverse.’
    Inside Audio Marketing
    • 4 days ago
    • 3 min

    iHeart's Gayle Troberman: ‘We’re Going To Start Bringing Events Into The Metaverse.’

    What is the future of live events for audio companies? For iHeartMedia, part of what lies ahead involves the metaverse, according to...
    0 comments

    Inside Audio Marketing. All Rights Reserved.

    Privacy Policy

    Terms of Use