With the 2026 Major League Baseball season set to begin March 25 — earlier than ever — new research from Katz Radio Group makes the case that radio is uniquely positioned to help brands capitalize on fan enthusiasm from Opening Day forward. The study, conducted among 600 U.S. adults who consume MLB content, finds that radio doesn’t just reach baseball fans — it reaches the most passionate ones. According to the research, 63% of MLB fans overall describe themselves as “Big Fan

Digital audio is still under-monetized relative to its reach — and podcasting continues to account for nearly all of the category’s momentum. Guideline’s latest Digital Audio Market report shows digital audio continues to outpace much of the broader advertising market, but the biggest opportunity may still lie ahead — particularly for podcasting. “There’s a lot of opportunity in terms of upside relative to consumption, versus what we’re actually seeing from a monetization per

Triton Digital’s quarterly podcast deep dive shows listening held steady through the holidays, but the fourth quarter brought some shifts beneath the surface, with some genres surging, sports maintaining momentum, and new shows breaking into its top 50. The Q4 U.S. Podcast Ranker is the third release in Triton’s expanded quarterly reporting series that blends audience reach and behavioral data developed in collaboration with Signal Hill Insights. At the top line, stability ru

Details of the annual Podcast Movement conference’s move to New York are taking shape. The event will take place in September alongside two other events that will showcase the industry. The move is part of what organizers say is a major evolution for Podcast Movement as looks to appeal to more than podcasts — but also the broader media and advertising community, which is largely concentrated in New York. “Bringing Podcast Movement to New York is a signal to the broader media