Inside Audio Marketing 21 hours ago 2 min Consumer Spending On Digital Audio Growing Faster Than All Other Online Segments. There is no faster growing digital media segment than digital audio. That is one of the takeaways in PQ Media’s latest update on consumer...
Inside Audio Marketing 21 hours ago 3 min Study: Long Disclaimers In Pharma Ads Aren’t Turning Off Listeners After All. More and more branded ads for medications are being heard on AM/FM, complete with the lengthy disclaimers that had long been seen as a li...
Inside Audio Marketing 21 hours ago 2 min Evergreen Podcasts Launches Sports Podcast Lineup That Moves Beyond ‘Hot Takes.’ Evergreen Podcasts, the Cleveland-based podcast studio, is creating a content vertical dedicated to sports. The company says its Evergree...
Inside Audio Marketing 21 hours ago 2 min Why Allstate Wins The Audio Spot Battle Among Insurance Brands. The insurance industry is one of radio’s largest – and most dependable – ad categories, placing three brands among the top 10 radio adver...
Inside Audio Marketing 2 days ago 3 min Latest Borrell Study Examines The 2021 Mindset of Radio Advertisers. Radio advertisers are more skilled at marketing, have budgets that are twice as large as those who don’t buy radio, and work with more fo...
Inside Audio Marketing 2 days ago 2 min iHeart Podcast Chief Conal Byrne Takes Bigger Digital Role Under New Company Structure. Conal Byrne has been CEO of the iHeartPodcast Network ever since Stuff Media was acquired by iHeartMedia nearly three years ago. Now as p...
Inside Audio Marketing 2 days ago 2 min Podcast Ad Revenue Doubled During Fourth Quarter For iHeart. The impact of the pandemic may not have been entirely gone, but iHeartMedia said Thursday things are heading in the right direction. Nowh...
Inside Audio Marketing 2 days ago 3 min Americans Are Back On The Road Again In Big Numbers, Data Shows. As states continue reopening efforts, a plethora of data shows Americans are back on the road in vast numbers, approaching levels not see...
Inside Audio Marketing 2 days ago 1 min Pod Digital Media Introduces First Multicultural-Only Podcast App. Pod Digital Media (PDM) is making it easier for advertisers to directly engage with multicultural audiences by releasing what the company...
Inside Audio Marketing 5 days ago 3 min Survey: One In Five Say They’re Listening To More FM Since The Pandemic. The sooner COVID-19 fades away the better, but the impact of the pandemic may not be entirely bad for radio. While it is true commuting h...
