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Digital Leads iHeartMedia’s Transformation: Pittman Sees Upside For Radio.
Executives at iHeartMedia say the transformation of its business has reached a notable milestone as digital audio operations are now consistently generating more earnings than its broadcast radio stations. However, CEO Bob Pittman says that widening gap is not the result of listeners abandoning radio. Instead, he argues radio has a monetization problem — one the company believes it can address by making broadcast inventory look and transact more like digital media. The compan

Inside Audio Marketing
9 minutes ago3 min read


Cumulus Says Nielsen’s Ratings Offer Fails Court-Ordered Test.
Cumulus Media says Nielsen may have finally put a standalone Nationwide ratings offer on the table, but that does not end their latest court fight. The broadcaster is telling a federal judge the price and terms Nielsen proposed still fail to comply with the preliminary injunction governing how Nielsen can sell its national radio ratings product. The latest back-and-forth between the two companies means the two sides are now essentially fighting over what constitutes complianc

Inside Audio Marketing
11 minutes ago3 min read


Podcasts Offer Advertisers A Way To Reach Ad-Free Streaming Audiences.
Advertisers looking to reach consumers who increasingly watch television and video content without commercials may find an effective alternative in podcasts, according to a new study from Cumulus Media and Signal Hill Insights reported in the latest Westwood One blog. For the 16th edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 600 weekly podcast consumers in April 2026. The Spring 2026 report

Inside Audio Marketing
13 minutes ago3 min read


July PPMs Day 1: Hot AC Breaks Through With KBIG L.A.’s Rare Win.
While adult contemporary and news/talk-formatted stations can pull off two or more wins just-like-that in the eight non-embedded markets reporting on Day 1 of Nielsen’s PPM ratings, that’s never been easy for hot AC to do. For Day 1 of July 2026’s survey (covering June 25-July 22), however, it’s a different story, one which reflects hot AC’s strong year-to-date performance in PPM markets. While Hubbard’s “101.9 The Mix” WTMX Chicago repeats at the top, iHeartMedia’s “104.3 M

Inside Audio Marketing
16 minutes ago3 min read


iHeartMedia Brings Six Video Podcasts To Disney+ And Hulu.
iHeartMedia reported second-quarter revenue of $977.2 million, up 4.7% from a year ago, as continued growth in digital audio and podcasting helped offset declines in parts of its traditional radio business. Excluding political revenue, consolidated revenue increased 3.5%. GAAP operating income was essentially flat at $36 million, compared with $35.4 million in Q2 2025, while Adjusted EBITDA declined 2.9% to $151.5 million. The company generated $65 million in cash from operat

Inside Audio Marketing
20 minutes ago2 min read


Katz: AM/FM Radio Boosts Awareness For Regional Banks.
Regional banks face an uphill battle in attracting new customers because consumers and business owners tend to remain loyal to their financial institutions, while national banks and large credit unions dominate public awareness, according to a new report from Katz Radio Group. In its latest Insights report, Katz detailed the results of a custom brand lift study conducted with an unnamed regional financial institution to measure the impact of a localized advertising campaign a

Inside Audio Marketing
1 day ago2 min read


Broadcast Employment Remains Steady In July.
The U.S. job market showed some softness in July, and the broadcast sector wasn’t immune. While the government doesn’t release radio-specific data, the Bureau of Labor Statistics says the overall broadcasting and content creation sector saw employment decline 1.5% from the prior month. That gives back some gains it reported in the industry for June. BLS says 335,800 people were working across the sector, down 1,500 month-to-month. The number of people working in advertising a

Inside Audio Marketing
1 day ago2 min read


Ad Industry Groups Join Forces On AI Governance.
The Association of National Advertisers (ANA), the 4As and the Interactive Advertising Bureau (IAB) have agreed to establish a cross-industry body to guide artificial intelligence governance and adoption as part of a renewed effort to address key challenges facing the marketing industry. According to a news release, the initiative emerged from a meeting in Cannes, France, where leaders of the three organizations met with CMOs from major brands and other industry executives. I

Inside Audio Marketing
1 day ago2 min read


Retail Media Heats Up, TV Cools Down In Guideline’s Q4 Outlook.
As media buyers begin locking in fourth-quarter advertising campaigns, new guidance from media intelligence firm Guideline suggests the biggest opportunities—and risks—will vary sharply by channel. Depending on which rival channel radio sales reps are selling against, it could offer a plan for how to play what amounts to a game of “buy or hold” among media planners considering whether to lock in year-end inventory now. While retail media and programmatic connected TV inventor

Inside Audio Marketing
1 day ago3 min read


Connoisseur Media Gets FCC Foreign Investment Approval.
The Federal Communications Commission has approved Connoisseur Media’s request to significantly expand its ability to accept foreign investment, clearing the way for the broadcaster to exceed the Communications Act’s 25% foreign ownership benchmark. “We find that it will serve the public interest,” the FCC’s Media Bureau says in a nine-page declaratory ruling. The move gives Connoisseur Media permission for up to 100% aggregate indirect foreign ownership, along with specific

Inside Audio Marketing
1 day ago3 min read
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