Radio companies searching for new advertising opportunities may be overlooking one of the fastest-growing sectors in media: Retail Media Networks, or RMNs. Retailers are increasingly building advertising businesses around shopper behavior, loyalty programs, purchase history, and first-party consumer data. At the same time, broadcasters are under pressure to deliver stronger attribution, measurable outcomes, and omnichannel marketing solutions. That overlap may create a meanin

Radio executives have long argued advertisers undervalue audio because it’s measured differently than digital. Magellan AI thinks that disconnect is costing the entire audio business money. To fix it, the measurement company, best known for its podcast advertising analytics, has spent the past two years building a new attribution platform designed to measure broadcast radio alongside podcasts and streaming audio. The goal is not simply to prove radio works, but to help advert

With political action in several big states ramping up in recent weeks, total political spending for the 2026 political cycle is closing in on $4 billion. The tracking firm AdImpact says spending is tracking 47% above four years ago, with political ad buys through the end of May totaling $3.9 billion. Based on current data, the firm expects to revise its forecast. It earlier projected $10.8 billion would be spent this cycle. If accurate, that will make it the most expensive m

Independent podcasters are increasingly embracing video, AI tools and multi-platform promotion as they search for audience growth, according to a new survey released by podcast hosting company RSS.com. The survey of 195 podcasters paints a picture of creators who are publishing consistently and investing in their shows but still struggling with the core challenge of finding new listeners. RSS.com says 62% of respondents publish at least weekly, while 46% identified audience g