The political advertising clouds are forming, but how much of those dollars will rain upon radio remains to be seen. BIA Advisory Services projects approximately $8.4 billion in local political spending, of which 2.7%, or $221.6 million, is forecast to go into local broadcast radio advertising. Plus, another $71 million is expected to be spent on digital audio ads. “Ultimately, this is a video business. It has been, and it probably always will be, and that makes it really har

In a move that has the potential to bring more advertising dollars to right-leaning podcasters, conservative talk radio, and other media channels, three of the biggest U.S. ad agencies will abandon brand safety efforts. WPP, Publicis and Dentsu have reached a settlement with the Federal Trade Commission that will stop what the government alleges has been a coordinated effort by the agencies to establish a common “brand safety floor” to target “misinformation.” The FTC says ag

Signal Hill Insights — the Toronto-based market research company that works with Triton Digital to track U.S. podcast listening — is launching a new project closer to home that looks to weave together how Canadians are consuming not only podcasts, but also terrestrial and digital radio, satellite radio, and other forms of audio entertainment. Audio on the Move will be the first holistic study of consumption in Canada and will replace the long-running Radio on the Move studies

A new survey finds that most Americans are tuning out ads on streaming platforms, even as those ads become more common across the industry. According to a study by All About Cookies , fewer than one in four viewers say they actively watch advertisements while streaming content. The survey of 1,000 U.S. adults highlights growing tension between consumer preferences and streaming companies’ increasing reliance on ad-supported models. The report found that just 24% of respondent