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Political Ad Reservations Top $1 Billion For 2026 Midterms.
Political advertising is accelerating heading into the late-summer primary season, with campaigns, parties and outside groups now committing $1.2 billion in future media reservations across 209 federal and state races, according to Kinetiq Political Insights (KPI) data. Its latest update of political advertising activity paints a picture of where there isn’t one party dominating. Instead, the numbers show a much more nuanced landscape where Democrats overwhelm Republicans in
Inside Audio Marketing
2 hours ago3 min read


Judge Clears Way For SiriusXM Settlement In Podcast Transcript Case.
A federal judge has cleared the path for SiriusXM and the National Association of the Deaf to finalize a settlement in their long-running dispute over podcast transcripts, while warning the parties there will be no more lengthy delays if the agreement falls apart. District Judge Jeannette Vargas has approved the parties’ request to extend the stay of litigation through Oct. 30 after they reported reaching “an agreement in principle on all key terms” following three mediation
Inside Audio Marketing
2 hours ago2 min read


Radio, Podcasts Reach Voters Focused On Cost Of Living.
Audacy says a new survey conducted with YouGov found inflation and the rising cost of living are dominating the concerns of U.S. voters ahead of the 2026 midterm elections, with commuters feeling the greatest financial strain. In a new Insights piece, the company argues those trends also strengthen the role of radio and podcasts, which reach large audiences during daily commutes and connect campaigns with highly engaged voters. The study of 1,000 registered voters found that
Inside Audio Marketing
2 hours ago3 min read


Comedy Delivers Young Listeners, But Analysis Finds Genre Defies Demographic Labels.
Comedy is already one of podcasting’s biggest genres. It is also home to the youngest audience in the medium. But a new analysis from Podchaser argues that advertisers looking to capitalize on that audience need to stop thinking about comedy as a single demographic and instead evaluate individual shows. The report finds the median comedy podcast listener is about 29 years old vs. 32 across podcasts overall, making comedy the youngest of the major podcast genres. Podchaser say
Inside Audio Marketing
2 hours ago2 min read
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