Audacy is making the case that sports radio can deliver results for advertisers well beyond the categories traditionally associated with the format, pointing to growing use by legal services, healthcare providers, grocery stores and insurance companies. Sports radio has historically attracted advertisers in categories such as beer, snacks and automotive. While those industries remain active, Audacy says in a new Insights article, brands in a broader range of sectors are using

The U.S. ad market roared into summer with a 19.3% increase in total spending during June compared to a year earlier. The latest update from Guideline’s SMI Ad Tracker shows it was easily the best monthly performance of the year as World Cup-related marketing kicked into high gear. June’s growth marks six consecutive months of year-over-year increases in ad spending. Guideline says overall traditional media advertising spending jumped 26% in June from a year earlier. The vast

Beasley Media Group Augusta Operations Manager and country “Kicks 99” WKXC-FM Program Director and on-air personality Tee Gentry has retired from his full-time roles after 30 years with the company. Gentry’s final day was July 31. During his three decades with Beasley, he held leadership and programming positions in multiple markets, helping shape station strategies, develop talent and build relationships with listeners and local communities. In Augusta, Gentry provided opera

After helping produce more than 450 trailers that generated an estimated 1.5 billion YouTube views for the “Diary of a CEO” podcast, which is said to be on the cusp of becoming the most consumed podcast in the world, former Director of Trailers Anthony Smith says the biggest lesson he hopes other podcasters take away isn’t how to copy the show’s cinematic trailers — it’s why they worked in the first place. Speaking on the “Building the Brand” podcast following his departure f