Radio reaches 92% of U.S. adults each month, or more than 242 million consumers, making it a larger-reach platform than connected TV devices, smartphones and live or time-shifted television, according to a new Nielsen report. The October 2026 Nielsen Insights article, “Everyone. Everywhere.,” argues that radio remains a powerful advertising medium despite marketers’ growing emphasis on digital platforms and measurable online engagement. Radio’s monthly reach extends across de

Broadcasters will not face another court-driven change to political advertising discount rules before Election Day after the Supreme Court blocked an appeals court order that would have forced the Federal Communications Commission to immediately rule on a challenge to its lowest unit rate policy. The decision keeps the agency's existing guidance in place during the final weeks of the campaign, sparing radio and TV stations the prospect of having to adjust political advertisin

With Election Day approaching, new research from Edison Research at SSRS offers political campaigns another factor to consider as they decide where to spend their advertising dollars. While AM/FM leads in reach across the board, the findings show Republicans devote considerably more of their daily audio time to radio than Democrats or Independents, while Independents spend a larger share of their audio time with podcasts. The differences could have implications for how campai

Triton Digital is expanding the audience targeting capabilities available to digital audio publishers and advertisers through a new partnership with Datonics, bringing a broader range of consumer data into its advertising platform. The integration is designed to help publishers attract more advertising dollars by giving buyers greater precision in reaching specific audiences across streaming audio and podcasts. The agreement makes Datonics’ third-party audience segments avail

U.S. retail sales during the Black Friday-through-Cyber Monday shopping period are expected to exceed $85 billion this year, an 8.75% increase from 2025, according to a new forecast from Bain & Company. The four-day period is projected to account for 8.5% of total U.S. holiday sales in 2026. The expected growth also would outpace Bain’s forecast of 4.5% growth for the overall holiday shopping season. Black Friday is expected to remain the leading sales day of the holiday seas

Advice to candidates placing ads on TV in the final weeks leading up to November’s midterm election: adding AM/FM radio to the mix could make a difference between winning and losing. New findings from MRI-Simmons and YouGov studies conducted by Audacy suggest that AM/FM radio’s massive reach of commuters, a significant voter segment, can extend linear and connected TV’s reach, adding significant incremental voters who are more motivated to do so. “Commuters are really concern

The latest findings released from the Podcast Study 2026 finds opportunities to grow podcast revenue beyond traditional advertising, with host-read endorsements, memberships, premium content and direct audience relationships among the options. The national survey of 1,205 U.S. podcast consumers also finds growing resistance to heavier ad loads, underscoring the importance of audience engagement and alternative revenue streams. More than half of podcast consumers (54.8%) say p

Local auto dealers are spending more on advertising even as they sell fewer vehicles, pushing their marketing outlays to a new first-half record. The National Automobile Dealers Association says franchised dealerships spent $5.04 billion on advertising during the first six months of 2026, up 5% from $4.80 billion a year earlier. It was the most ever spend by auto dealers on ads during the first half, topping the previous record set last year. It also continues a sharp rebound

As radio managers sketch out the final months of 2026, Guideline is offering a more cautious assessment of the advertising market following a move by the Interactive Advertising Bureau last month raising its 2026 growth forecast. Guideline Chief Insights and Analytics Officer Sean Wright says major sporting events, including the Winter Olympics and World Cup, helped generate substantial advertising revenue for media companies, providing a boost to the overall market in the fi

Hillary Clinton is returning to the podcast microphone, joining journalist Kara Swisher for a new political series timed to the November midterm elections. The project is part of a broader partnership with Vox Media that could extend well beyond Election Day, adding another high-profile voice to the company’s growing podcast network. The former Secretary of State and 2016 Democratic presidential nominee will co-host “High Stakes,” a limited series debuting Wednesday (Oct. 14)