A recent study from Katz Radio Group finds that radio advertising can play a significant role in driving consumer consideration and strengthening trust for auto insurance brands, particularly in a highly competitive and price-sensitive category. The analysis, conducted as part of a brand lift study , examined how radio campaigns influenced awareness, perception and purchase intent among consumers shopping for auto insurance. The category is characterized by frequent consumer

The U.S. advertising industry is entering what analysts describe as a new “Golden Age,” fueled by strong digital performance, expanding advertiser participation, and the growing dominance of major technology platforms, according to a new report from MoffettNathanson. The report projects that U.S. ad spending will grow 12.9% in 2026, surpassing 2024’s 12.6% increase, which had been the strongest annual gain since 1983. Over the next three years, total ad spending is expected t

iHeartMedia adult hits “Neon 93.1” KYMT Las Vegas has named Sammi Tempesta afternoon host and Assistant Program Director. In her new position, Tempesta will handle weekday afternoon drive duties from 3-7pm while also supporting programming operations as APD. She will report to MoJoe Roberts, Senior Vice President for iHeartMedia Las Vegas. “We’re thrilled to welcome Sammi Tempesta to the Las Vegas team and to Neon 93.1,” Roberts said. “Sammi brings energy, creativity, and a g

The podcast industry entered 2026 with a slower pace of new show creation, even as overall activity across the medium continued to climb. Listen Notes data shows roughly 47,844 podcasts launched during the first three months of the year, well below the pace of recent years and reinforcing a cooling in new creator entry. The first quarter is typically one of the busiest periods for podcast debuts, but 2026 has not followed that pattern. February launches were already down shar

For years, podcasting has been defined by scale — bigger audiences, wider distribution, and growing reach. But new data from Patreon suggests a different model is gaining traction, with creators building businesses around paying fans rather than mass audiences. Patreon says podcasters earned more than $629 million on its platform in 2025, a 33% year-over-year increase that makes podcasting its top-earning category for the second consecutive year. The total marks a sharp jump

Digital dashboards be damned. Even as more drivers can access streaming services, podcasts or satellite radio while behind the wheel, a majority of in-car listening still goes to AM/FM. While radio’s share of listening to ad-supported media is even higher, when looking at all audio sources — including those without any ads — Edison Research says over-the-air radio still holds the lead. Its latest Share of Ear report shows that among Americans age 13 and older, 55% of in-car a

U.S. local advertising revenue is now expected to grow more than previously projected in 2026, driven by strong performance in digital channels and a surge in political spending, according to an updated forecast from BIA Advisory Services. The firm said total local ad revenue will reach $184.5 billion in 2026, representing approximately 8.1% year-over-year growth vs. 2025. The revised outlook is higher than BIA’s earlier estimate of $181.7 billion, issued in the fourth quarte

While the content on cable news networks, syndicated conservative talk radio and late-night network talk shows may lean heavily in the direction of one or another political party, there’s still one place where the news is just the news: local all-news radio, where composition of Republican and Democrat listeners is nearly balanced, making for a neutral and therefore trusted environment for political advertising. In an  Audacy Insights  report titled “The Last Neutral Ground:

Podtrac says every publisher in the top 20 posted month-to-month gains in both U.S. audience and downloads in March, rebounding from February’s shorter reporting period. In total, downloads across the top 20 publishers rose 11.7% month-over-month, pointing to a broad-based lift in podcast consumption. The gains were widespread across the leaderboard, with most publishers posting double-digit percentage increases in both audience and downloads from February to March. Despite t

The number of U.S. households subscribing to traditional cable television continues to fall sharply, reflecting a long-term shift toward streaming services that is reshaping the media landscape. As of 2025, approximately 68.7 million U.S. households still subscribe to cable TV, down significantly from 105 million in 2010, according to data compiled by CableCompare . The decline represents a loss of more than one-third of the industry’s customer base over 15 years. The drop in