Radio continues to reach a large majority of Americans despite the growth of streaming and smartphones, and its role in emergency communications and local communities remains a key part of the medium’s value, according to a Wall Street Journal opinion piece. Megan Pidcock, social-media editor for the Journal’s Free Expression section, argues that radio’s reach and community role challenge perceptions that the medium is in decline. She cites Nielsen data showing radio reaches

Podcasting’s audience is becoming younger, more diverse and increasingly female, creating new opportunities for advertisers as the medium expands beyond its traditional listener base, according to a new Audacy Insights report. The report, which draws on data from Edison Research’s Infinite Dial Report, identifies Generation Z, women and multicultural consumers as increasingly important audiences for advertisers seeking to capitalize on podcasting’s growth and the relationship

The U.S. advertising market is on pace for another year of strong growth, with the expansion being driven increasingly by online advertising, retail media and ad-supported streaming as artificial intelligence reshapes how brands reach consumers and how agencies buy media. MoffettNathanson forecasts the U.S. advertising market will grow 15% in 2026 to $471.4 billion, up from its previous 14% forecast. Online advertising is expected to account for $359.6 billion, a 20% year-ove

There’s more good news for radio advertisers by way of a just released study from Radiocentre, the industry body and trade association for commercial radio in the UK. The “Sound Profits” report, which includes analysis from WPP Media, shows that moving some of their budget from search and social to audio media increases ROI. “Audio amplifies search and social performance, driving stronger results without increasing campaign budgets,” Radiocentre says, noting the research show

Will Ferrell’s Big Money Players are adding another social media creator to its comedy podcast roster, bringing viral comedian Kyle Prue to the network for his first podcast. “Get Worse with Kyle Prue” debuts next month. The audio-video series will be distributed by iHeartPodcasts, with video episodes also available on iHeart and YouTube. Prue built a large online following with his viral “How To Piss Off Men” series, which has generated hundreds of millions of social media v

As Election Day approaches, campaigns are looking for ways to reach voters across an increasingly crowded media landscape. Television remains a major tool for building awareness, while radio, podcasts and streaming audio can extend campaign messages into commutes, workdays and other daily routines, according to iHeartMedia. Political campaigns are increasingly combining television and audio advertising as Election Day approaches, using the two media platforms to reach voters

The fight over who gets broadcasters’ cheapest political advertising rates is turning into a candidate-vs.-candidate showdown at the Federal Communications Commission, with Democrats pushing to narrow eligibility while Republicans argue changing course now would disrupt political buys already underway. At issue is the Media Bureau’s March guidance requiring radio and TV stations to provide lowest unit rate not only to candidates and their campaigns but also to qualifying cand

It’s been eight months since religion — which includes stations featuring religious teaching, hymns and other related content — became America’s most-programmed format, dethroning country’s 11-year run at the top of Inside Radio/PrecisionTrak’s monthly station counts by format. Since February, religion’s lead over country has increased significantly, from 22 stations during its first month on top to 40 in March, 65 for June, 70 in August, and now a new high, 81 outlets ahead

Despite an end-of-summer ad market lull, Guideline’s U.S. Ad Market Tracker recorded an eighth consecutive month of growth. It shows the U.S. ad market grew 0.7% last month vs. a year earlier. That was a stepdown from earlier in the summer, when the World Cup helped boost marketer spending. Newly updated data from Guideline shows total ad spending increased 19.1% in June and 12.5% in July. Guideline doesn’t release radio-specific data. But the firm does share national televis

Clay Travis and Buck Sexton brought a little of the “Clay & Buck Show” into the Oval Office, meeting with President Trump on Monday and later sharing details of the visit with listeners. The hosts of the nationally syndicated talk show met with Trump on Sept. 28 and described the encounter as a wide-ranging conversation that included media, foreign policy and college football. The visit also included interactions with several senior administration officials, according to the