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FCC Chair Signals Equal Time Scrutiny Could Extend To Radio.
The facts between “Late Show” host Stephen Colbert and CBS over whether he was, in fact, directed not air an interview with a Texas Senate candidate are disputed. But FCC Chair Brendan Carr says there is no disputing the fact that his agency’s equal time rules apply to talk radio as much as TV talk shows. “We haven’t seen the same issues on the radio side, but the equal time rule is going to apply to broadcast across the board. And we’ll take a look at anything that that aris
Inside Audio Marketing
6 hours ago3 min read


Olympics’ Audience Extends Well Beyond Traditional Sports Base.
While the current focus of the sports world has been on the 2026 Winter Olympics in Italy, interest in the Games, especially among non-sports or light sports fans, extends far beyond just these two weeks, according to a report in Edison Research’s Weekly Insights blog. Based on results from the Sports Poll conducted by SSRS, which acquired Edison in October 2025 — and which is one of the only data sources capturing interest in the Olympics vs. other professional and collegi
Inside Audio Marketing
6 hours ago1 min read


Podcast Episode Ad Time Averages Just Two Minutes Per Hour, Analysis Finds.
Podcasting may be booming as a $4 billion ad business, but a new analysis suggests listeners are still getting a far lighter commercial load than they’d ever tolerate on broadcast radio or television. The PodRanker analysis timed every second of promotional material across 128 episodes from 107 different shows — or more than 113 hours of audio — and found total ad time came to 6.15 hours. That works out to an average ad load of 5.44% and a median of 3.73%, a split that show
Inside Audio Marketing
6 hours ago3 min read


Fox Grows Podcast Portfolio With New Sean Hannity Interview Series.
Fox News Channel’s Sean Hannity is returning to his audio roots as he launches a twice-a-week podcast for the cable network. Fox says the podcast will deliver long-form conversations with influential figures. Filmed from Hannity’s new set in Florida, dubbed the personal “man cave,” the show will also offer a candid, behind-the-scenes look at the conversations that take place when the cameras stop rolling. Launching March 3, “ Hang Out with Sean Hannity ” builds on his years a
Inside Audio Marketing
6 hours ago2 min read
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