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Nielsen, Edison Data Highlight Surge In Sports Radio Performance.
Sports‑formatted AM/FM radio stations are experiencing a period of sustained growth, with new data showing increases in station counts, revenue shares, streaming dominance, and advertiser appeal. Industry analyses from Nielsen, Edison Research, MRI‑Simmons, and Quantilope point to a format that is expanding its footprint and attracting an audience that is younger, more upscale, and more engaged than the average AM/FM radio listener. A compilation of the recent studies were th
Inside Audio Marketing
30 minutes ago3 min read


News, Talk And Sports Take The Lead On Day 1 Of January PPMs.
After adult contemporary’s two seasonal surveys of domination in the eight non-embedded markets reporting on Day 1 of Nielsen's PPMs, it’s a different story in January’s book (covering Jan. 8-Feb. 4), with spoken-word stations claiming the big prize in five of these markets. In one of those five, New York, Audacy’s WINS-AM-FM breaks the 41-survey winning streak posted by iHeartMedia AC “106.7 Lite FM” WLTW. Elsewhere, all-news, news/talk or sports stations either return to th
Inside Audio Marketing
32 minutes ago3 min read


Female Leadership Ticks Up In Radio, Says MIW Report.
Mentoring and Inspiring Women in Radio has released the results of its 25th Annual Gender Analysis Study, offering one of the industry’s longest-running benchmarks of female leadership in radio. The study tracks women serving as General Managers, Sales Managers and Program Directors/Brand Managers at U.S.-based commercial stations. Based on raw data compiled by PrecisionTrak, the 2025 report reflects 11,215 AM and FM stations operating as of Dec. 31, 2025. General Managers:
Inside Audio Marketing
38 minutes ago2 min read


‘Keep Hope Alive’ Radio Show Lives On Under Santita Jackson.
Following the passing of Rev. Jesse L. Jackson last week , Premiere Networks announced today that the long-running national weekend show “Keep Hope Alive with Rev. Jesse Jackson” will continue under the leadership of the program’s executive producer and host Santita Jackson, the eldest daughter of Jackson. For more than 20 years, Jackson — an American icon, international statesman, Baptist minister and leading civil rights advocate — has shared insights on news and current ev
Inside Audio Marketing
40 minutes ago2 min read
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