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As CPB Nears Shutdown, Leaders Say Public Media Is ‘Not Going Away.’
As the Corporation for Public Broadcasting moves toward formally closing its doors in the coming days, CPB leaders say its core mission remains intact. “Even as we close this chapter for CPB, public media will not go away,” Board Chair Ruby Calvert said Tuesday at the organization’s January board meeting. Earlier this month, the board voted to dissolve the 58-year-old organization after Congress voted last July to rescind $1.1 billion in previously approved funding — fulfil

Inside Audio Marketing
9 hours ago3 min read


The 2026 iHeartCountry Festival Lineup Unveiled.
iHeartMedia will bring the iHeartCountry Festival Presented by Capital One back to Austin on Saturday, May 2, returning to the Moody Center for the 13th annual edition of the country music event. The lineup features Kane Brown, Parker McCollum, Riley Green, Shaboozey, Dylan Scott, Russell Dickerson, Gretchen Wilson, Chase Matthew and Lauren Alaina, with Premiere Media’s nationally syndicated country host Bobby Bones again set to serve as emcee. “We can’t wait for fans to expe

Inside Audio Marketing
9 hours ago1 min read


Nielsen To Appeal Antitrust Injunction, But Judge Refuses To Pause Order.
Nielsen will move forward with an appeal of a federal judge’s antitrust injunction but will not receive relief from the order while that appeal plays out. U.S. District Judge Jeannette Vargas has rejected the company’s request to pause enforcement of her ruling while the rating company challenges her decision in the Second Circuit Court of Appeals. Vargas sided with Cumulus Media and agreed to issue a preliminary injunction that bars Nielsen from enforcing its Network Policy

Inside Audio Marketing
9 hours ago3 min read


Borrell Associates Expands Focus Toward SMB Marketers.
Borrell Associates is expanding how it delivers research and insight, putting new emphasis on small and mid-sized businesses that are increasingly managing their own marketing — a move founder Gordon Borrell says reflects market reality rather than a break from media. “Well, it’s a strategy for both the podcast and the company,” Borrell says in an email. “But to be clear, it’s more of an expansion than a shift. Our hearts will always be with media companies and ad agencies, a

Inside Audio Marketing
9 hours ago2 min read


Nielsen Sees Joint Role For Podcasts And Radio To Play When Buyers Target Hispanics.
Audio continues to play a central role in reaching U.S. Hispanic consumers, with podcasts positioned alongside broadcast radio as a core part of the daily media mix, according to Nielsen’s new Audio Today report. For marketers facing tighter budgets and growing pressure to deliver measurable outcomes, Nielsen says podcasts and broadcast radio are dependable channels in an increasingly fragmented media landscape. While radio remains the dominant reach medium, the report repeat

Inside Audio Marketing
9 hours ago2 min read


Radio Remains a Dominant Medium Among U.S. Hispanic Consumers.
In an increasingly fragmented media landscape, audio continues to be a reliable and impactful channel for reaching U.S. Hispanic consumers, according to a new report, “Audio Today 2026: The Power of Radio Among Hispanic Consumers.” With advertisers facing tighter budgets and evolving digital privacy rules, traditional broadcast radio has emerged as a stable and scalable platform, reaching over 93% of Hispanic adults monthly. The report highlights the unique relationship betwe

Inside Audio Marketing
1 day ago3 min read


Radio Coverage Of NCAA March Madness Is A Slam Dunk For Advertisers.
It won’t be long until NCAA college basketball shifts into high gear during its annual “March Madness” postseason. Advertiser alert: several new research studies again show the power of radio’s coverage vs. TV. “While NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile,” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says in Westwood One’s blog . “The NCAA basketball TV a

Inside Audio Marketing
1 day ago3 min read


News Publishers Turn To Audio As AI Undermines Text And Search.
Podcasting and other audio formats are becoming a central pillar of media strategy as artificial intelligence reshapes how Americans discover, consume, and trust news. The Reuters Institute’s annual journalism and media trends outlook finds news organizations are bracing for a steep erosion of traditional distribution channels, particularly search, while simultaneously redirecting investment toward formats like audio seen as more resistant to AI commoditization. Behind the em

Inside Audio Marketing
1 day ago3 min read


iHeartMedia Unveils New Platform Integrations At CES 2026.
iHeartMedia used CES 2026 to roll out a new slate of product integrations aimed at expanding how listeners access its radio, music, and podcast content across devices, platforms, and environments. Among the headline announcements is a new partnership with Google that will integrate iHeartRadio’s catalog with Google Gemini, the company’s AI assistant. Beginning in early 2026, users will be able to discover and play iHeartRadio music and podcasts using voice or text commands th

Inside Audio Marketing
1 day ago1 min read


Deloitte: 2026 Will Reward Podcasts Built Like Fan Franchises.
As video podcasts rapidly gain traction with global audiences, the brands and platforms that embrace the medium’s immersive, shareable format stand to benefit from deeper engagement, stronger communities and expanded monetization opportunities. That’s according to Deloitte’s 2026 technology, media and telecommunications outlook. The shift toward video matters because podcasts are beginning to claim consumer screen time once dominated by traditional television and streaming vi

Inside Audio Marketing
1 day ago3 min read
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