Less than two weeks before the Federal Communications Commission votes on eliminating the 39% national television ownership cap, FCC Chairman Brendan Carr and the National Association of Broadcasters are making an increasingly coordinated case that decades-old ownership restrictions now threaten rather than protect local broadcasting. Their message extends beyond television. While the Aug. 6 vote centers on the national TV ownership cap, the outcome could shape the Commission

Podcasting has become an increasingly common part of the marketing playbook, with nearly half of organizations now using the medium and many others considering it. As adoption continues to grow, a new global survey suggests marketers are placing greater emphasis on measuring business results and return on investment. The report, conducted by Outcomes Rocket in partnership with Health Podcast Library, surveyed 861 marketing and public relations professionals worldwide. It foun

Stellantis is focusing its U.S. automotive strategy on strengthening its Jeep and Ram brands, introducing more affordable vehicles and reaching both current owners and drivers of competing manufacturers. According to a blog post from Pierre Bouvard, Chief Insights Officer, Cumulus Media | Westwood One Audio Active Group, data from J.D. Power and Edison Research indicates that Stellantis has a strong base of customer loyalty, while AM/FM radio remains a dominant platform for r

Connected TV (CTV) continues to attract advertising dollars at a pace few media sectors can match. While traditional television advertising has struggled with audience fragmentation, CTV has become one of the fastest-growing segments of the video marketplace, fueled by viewers watching streaming services through internet-connected smart TVs and streaming devices such as Roku, Amazon Fire TV and Apple TV. Unlike traditional broadcast or cable television, CTV delivers commercia