AM/FM Radio, Podcasts Are Perfect Platforms For Video Streamer Ads.
Nielsen reports that video streaming services have grown their share of TV time from 26% to 40% over three years, highlighting their...
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Inside Audio Marketing
1 hour ago2 min read
Bill To End Public Radio And TV Funding Gets Support In Senate.
Foreshadowing what may be one of many fights in the coming year in Washington, Sen. John Kennedy (R-LA) has introduced a bill that would...
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Inside Audio Marketing
1 hour ago1 min read
GroupM: Global Ad Outlook Sees 9.5% Growth In Total ’24 Ad Revenue.
The global advertising industry will grow 9.5% to top $1 trillion in total revenue for the first time this year — excluding political...
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Inside Audio Marketing
1 hour ago3 min read
Emergency Managers Keep Pushing Congress To Pass Bill Requiring AM In Dashboards.
A month of the congressional lame-duck session has already passed, and a bill that would require AM radio in the dashboard remains among...
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Inside Audio Marketing
1 hour ago3 min read
Audio Ad Spending Accelerated In Third Quarter, Says MoffettNathanson.
“Audio saw an acceleration in the third quarter.” That is the assessment of MoffettNathanson in its latest update on the advertising...
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Inside Audio Marketing
1 day ago3 min read
Magna Forecasts U.S. Ad Market To Grow 4.9% In 2025, With Audio’s Best Growth Online.
The economic environment is expected to remain robust in 2025 and that has Magna predicting another healthy year for the U.S. ad market....
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Inside Audio Marketing
1 day ago2 min read
How’s Your Public Station Doing? RRC Analyzes Past-Year Nielsen PPM Trends.
Non-commercial news-formatted stations have enjoyed a three-month uptrend even before the election book, triple-As have remained strong...
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Inside Audio Marketing
1 day ago2 min read
National Hockey League Teams To Develop Two New Podcasts With iHeart.
The National Hockey League is making its play for podcast listeners as it inks a deal with iHeartPodcasts to produce and distribute two...
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Inside Audio Marketing
1 day ago3 min read
One In Ten Canadian Podcast Fans Now Listen Daily Says New Report.
Podcasting is on the rise in Canada, where Signal Hill Insights’ newly released report on listening behaviors shows that after a...
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Inside Audio Marketing
1 day ago2 min read
Survey Says Podcast Listening Rose Around The November Election.
Podcast listening picked up ahead of Election Day, according to a survey from YouGov Politics, which points to the data as further...
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