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Cumulus Faces Months Without Nielsen Ratings As Legal Fight Drags On.
This year is shaping up to be one in which many Cumulus Media salespeople will be hitting the streets without any ratings data in hand. In court filings last week, attorneys for both Cumulus and Nielsen agreed to series of legal deadlines in their ongoing dispute that will see their legal fight stretch to mid-year, and potentially beyond. District Court Judge Jeannette Vargas approved a series of paperwork deadlines that begin in March and continue through the end of May. The
Inside Audio Marketing
2 hours ago2 min read


Amazon Deal, TV Adaptations Push PodcastOne To Record Growth.
PodcastOne entered the new year with a tailwind. The company reports revenue during its fiscal quarter ending Dec. 31, 2025, grew 25% from a year earlier, to a record $15.9 million. And earnings also surged 516% year-to-year to $2.8 million, which was also a new third-quarter record for the podcast network. PodcastOne says its ad sales efforts have also been boosted by a three-year ad sales deal with Amazon’s Art19 that includes a $15 million minimum revenue guarantee. It n
Inside Audio Marketing
2 hours ago3 min read


IAB Moves To Replace Patchwork Ad Contracts With Shared Framework.
Interactive Advertising Bureau is seeking industry feedback on a new modular legal framework designed to simplify and standardize direct digital advertising deals. The trade group has released its Direct Buy Addendum v1.0 , alongside updates to its General Terms for Digital Advertising Agreements (v1.1) and Special Terms for Insertion Orders. The framework is now open for a 45-day public comment period. The new addendum is intended for voluntary use in contracts covering dire
Inside Audio Marketing
2 hours ago2 min read


Weigel’s Expands In-Store Audio Strategy Through Milk Crate Media Partnership.
Convenience store operator Weigel’s is expanding its in-store media strategy by rethinking how audio functions inside its stores through its retail media network, Milk Crate Media. The company announced a partnership with My InStore Radio, its in-store radio provider, to move “beyond background music to a more intentional, community-aware and commerce-driven channel,” according to NACS , a global trade organization that focuses on advancing convenience and fuel retailing. By
Inside Audio Marketing
2 hours ago2 min read
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