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Online Audio Moves Toward Ubiquity, Driven By Older Listeners.
Online audio listening in the U.S. continues to climb, reaching another milestone as the format moves closer to universal adoption. The 2026 edition of Edison Research’s The Infinite Dial finds 81% of Americans age 12 and older listened to online audio during the past month. That is equal to roughly 233 million people who listened to AM/FM webcasts, podcasts, streaming music services. Weekly listening is also approaching a similar level of penetration — 76% of Americans say t
Inside Audio Marketing
1 hour ago3 min read


AI Users Listen To More Online Audio And Podcasts, New Infinite Dial Data Shows.
From the podcast industry internal debate whether artificial intelligence-generated shows are the dreaded “AI slop” to iHeartMedia’s “Guaranteed Human” promotional campaign across its radio stations, the audio industry is contemplating the new technology’s role. New Edison Research data shows that audio consumers may actually be more open to AI than what many believe. Americans who are already using AI tools are also among the most active consumers of digital audio, according
Inside Audio Marketing
2 hours ago2 min read


Saga Details Digital Strategy Shift As Revenue Slips In 2025.
Saga Communications is pushing forward with a digital transformation strategy aimed at offsetting declines in traditional radio advertising, even as political revenue swings and one-time charges pushed the broadcaster to a net loss in 2025. During the company’s fourth-quarter and year-end earnings call, President and CEO Chris Forgy said the company has spent the past several years reshaping its business model to combine radio’s reach with expanding digital offerings. “We imm
Inside Audio Marketing
2 hours ago3 min read


Netflix Eyes Video Podcasts As Next Content Category To Expand Engagement.
Netflix is exploring video podcasts as the latest expansion of its programming strategy as the streaming giant looks to broaden the types of entertainment available on its platform. CFO Spencer Neumann says the company views video podcasts as another potential content format, telling the Morgan Stanley Technology, Media & Telecom Conference that the podcast move are similar to earlier expansion by Netflix into unscripted programming, international series and live events. “We'
Inside Audio Marketing
2 hours ago2 min read
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