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Halfway Into 2026, AC, News/Talk Still Top PPM Formats.
At the top of the rankings of Nielsen’s most-listened-to radio formats during the first half of 2026 — based on Inside Radio’s analysis of average-quarter-hour share data in PPM markets, covering Monday-Sunday 6am-midnight — news/talk remains a comfortable first place among persons 6+, while adult contemporary leads among 18-34 and 25-54. While AC ranks second 6+, with news/talk the runner-up for 25-54s, the latter format comes in tenth for 18-34s. The key question: how is ea
Inside Audio Marketing
1 hour ago2 min read


Emergency Officials Join Broadcasters In Push For AM Radio Bill.
Broadcasters from 31 states traveled to Washington to make what the National Association of Broadcasters hopes will be its final push for passage of the AM Radio for Every Vehicle Act, meeting with lawmakers to stress AM radio’s role in delivering emergency alerts and local information. The Capitol Hill fly-in brought together broadcasters, state broadcast association leaders and representatives from organizations including AARP, the International Association of Fire Chiefs a
Inside Audio Marketing
1 hour ago2 min read


'Raiders of the Lost Podcast' Joins TikTok Podcast Network.
The hit film and television podcast series “Raiders of the Lost Podcast,” hosted by identical twin brothers, filmmakers and self-proclaimed film geeks James and Anthony Deveney, has joined the recently announced TikTok Podcast Network. The six-year old-podcast has become a go-to destination for movie and television fans for its deep dives, reviews and analysis of both new releases and classic favorites. The show regularly features conversations with actors, filmmakers and ind
Inside Audio Marketing
1 hour ago2 min read


YouGov: Podcast Genre Preferences Remain Split Sharply Along Gender Lines.
Podcast audiences may be growing across every major genre, but new research from YouGov shows men and women are often tuning into very different content — and in some genres they’re also consuming it in different ways. The market research firm finds the biggest gender divide in podcasting centers on sports, where men are five-times more likely than women to say they regularly listen to or watch sports podcasts. The study also reveals sizable differences in news, true crime, t
Inside Audio Marketing
2 hours ago2 min read
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