Cumulus Media will have to weigh in on Nielsen’s bid for Supreme Court review after all. The justices have requested a response from the broadcaster in its ongoing ratings antitrust battle, reversing the practical effect of Cumulus’ earlier decision to sit out the appeal. The Supreme Court is giving Cumulus until Dec. 7 to explain why Nielsen’s challenge to a ruling blocking its national and local ratings sales policy should not be heard. The development comes just weeks afte

Small businesses are spending more money to attract customers, but their confidence in their ability to turn those investments into sales is sinking. New research from Borrell Associates finds that advertisers are increasingly frustrated with their lead-generation efforts, even as they expand their marketing budgets and use more advertising channels. One beneficiary of that broader approach is radio, which is gaining ground among small businesses looking to acquire new custom

Advertisers planning digital audio campaigns may be overlooking affluent consumers who increasingly pay to avoid advertisements on streaming music services, according to a new report from Audacy. The report, which examines the relationship between digital audio listening habits, household income and advertising accessibility, argues that marketers should look beyond streaming music platforms to reach consumers with greater spending power. It draws on Edison Research’s Share o

Podcasts have emerged as the second-largest source of advertising-supported audio listening in the car, accounting for 9% of listening time among adults 18 and older. While AM/FM radio continues to dominate the dashboard, podcasts are attracting a larger share of in-car listening than individual ad-supported streaming services, according to new dataincluded in a Westwood One Audio Active Group analysis. The findings come as Americans have largely returned to commuting, restor

Jacobs Media has opened registration for Techsurvey 2027, inviting commercial radio stations in the U.S. and Canada to participate in the annual study of radio listeners’ media habits, technology usage and evolving entertainment preferences. The research, conducted in partnership with Inside Radio, will field in January and February, with participating stations receiving format-specific data and comparisons with national audience trends. The 2026 Techsurvey attracted more tha

Holiday spending may be headed for a record, but consumers aren't necessarily feeling flush. New research compiled by Katz Radio Group suggests broadcasters can capture more seasonal advertising revenue by helping businesses reach value-conscious shoppers at the right time, with the right message. The National Retail Federation forecasts 4.2% growth in U.S. November-December retail sales, while Mastercard Economics Institute projects 5.5%. Much of that growth reflects higher

iHeartMedia is encouraging advertisers to develop audio campaigns around clearly defined business objectives, audience priorities and performance measures, as marketers increasingly combine broadcast radio, podcasts and streaming audio in their media strategies. The company outlines a six-step approach to planning audio campaigns, emphasizing the importance of establishing goals, selecting audiences, coordinating media channels, developing creative content and measuring resul

Which radio formats have seen share gains during 2026, and over the past four years — and which are trending in the other direction both ways — when it comes to key advertiser demographics? According to Inside Radio’s analysis of average-quarter-hour share data in PPM markets, covering Mon.-Sun. 6am-midnight, for persons 18-34 and 25-54, classic hits — ranked fourth both in the October survey and year-to-date for the former, while seventh and sixth during those periods for th

Podcast advertisers are ready to spend more money, but measurement shortcomings, rising ad loads and questions about advertising effectiveness are keeping some of those dollars on the sidelines. A new Oxford Road report estimates that video podcasters and creators could be missing out on as much as $1.15 billion in annual advertising revenue because brands lack the measurement tools they need to justify greater investment. The agency’s “What Brands Want 2026” report finds tha

Podcast advertising held near its highest levels of the year in October, with the medium’s 10 biggest advertisers spending a combined $40.1 million, according to new Podscribe data. While that was slightly below September’s originally reported $40.8 million, the results point to continued strength among major advertisers as a growing mix of brands sharply increases its investment in podcast campaigns into the critical fourth quarter. October marked the second consecutive mont