Despite lingering perceptions that audio is difficult to measure and delivers weaker returns, the reality, shown by multiple studies in  Westwood One’s blog , is a different story entirely. “Yes, your audio campaign can be measured,” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says. “Audio has entered a golden age of measurement with a wide array of firms now quantifying audio sales effect, brand lift, search and site attribution, and c

Actress, producer, and director Eva Longoria has been among the Hollywood A-listers who have embraced podcasting as a way to stretch their creative wings. That led her Hyphenate Media Group to take a minority stake in iHeartMedia’s My Cultura network last year. As part of that deal, Hyphenate and Longoria have produced their first joint sale of podcasts with My Cultura. The first show will debut next week featuring political commentator and “The View” co-host Ana Navarro. Thr

Saga Communications President and CEO Chris Forgy has taken a temporary medical leave of absence that requires an indefinite period of recovery, the company announced in an SEC filing. “We anticipate that Mr. Forgy will be available for consultation on significant matters during his recovery and the Board has designated Wayne Leland, the Company’s Chief Operating Officer and Samuel D. Bush, the Company’s Chief Financial Officer to assist with Mr. Forgy’s responsibilities unti

Conservative talk radio heavyweights Sean Hannity and Mark Levin are each expanding deeper into digital media, announcing new podcast and video ventures that extend their brands beyond traditional broadcast platforms. Premiere Networks/Fox News Media’s Sean Hannity will debut a twice-weekly podcast, “Hang Out with Sean Hannity,” on March 3. The program marks the latest addition to Fox News Media’s growing new media division, which already includes titles such as “Ruthless,” “