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Inside Audio Marketing
3 hours ago1 min read
Edison: It Was The Podcast (And YouTube) Election In 2024.
Edison Research is out with new insights that might surprise some observers of the 2024 election. It began asking weekly podcast...
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Inside Audio Marketing
3 hours ago3 min read
Luminate: Genres, Eras Rule Streaming In 2024.
What can consumer on-demand audio streaming trends tell radio programmers? Potentially a lot, based on data shared in Luminate’s Year-End...
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Inside Audio Marketing
3 hours ago2 min read
The Trade Desk Announces Agreement To Acquire Sincera.
The deal-making in the ad tech market is continuing into the new year as The Trade Desk has announced an agreement to buy Sincera, a...
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Inside Audio Marketing
3 hours ago4 min read
Study: Branded Podcasts Aren’t So Different And Need To Catch Listener Attention.
The aim for any podcast creator is to get someone to listen to their show. The challenge may be greater for branded podcasts, since they...
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Inside Audio Marketing
1 day ago4 min read
Leading Voices In Women’s Sports To Host New Shows For iHeart Women’s Sports Network.
Women’s sports had a breakout year in 2024, and as 2025 gets rolling there is no sign of that focus waning. Among podcasting’s responses...
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Inside Audio Marketing
1 day ago2 min read
Tenderfoot’s True Crime ‘Monster’ Franchise Drops New Series With Plans For Always-On Podcast.
Tenderfoot TV’s wildly popular Monster true-crime podcast franchise has amassed more than 137 million downloads since its debut. Now it...
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Inside Audio Marketing
1 day ago1 min read
Date, Lineup Set For 2025 ‘iHeartCountry Festival.’
The “iHeartCountry Festival Presented by Capital One” will return to Austin, TX, on Saturday, May 3, with Brooks & Dunn, Thomas Rhett,...
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Inside Audio Marketing
1 day ago2 min read
NPR Selects New COO With Focus On AI Strategy.
Ryan Merkley has been appointed Chief Operating Officer of National Public Radio (NPR). The Member Partnership, Network Growth (including...
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Inside Audio Marketing
2 days ago2 min read
Research Shows How AM/FM Ads Drive Brand Awareness, Ad Recall, And Purchases.
A study involving a series of AM/FM radio ad campaigns over two months, across more than 20 local markets – including small, medium, and...
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Inside Audio Marketing
2 days ago3 min read
Digital Ad Revenue: Nearly Seven In 10 Professionals Say It’ll Increase In 2025.
It's nearly all good news for digital media in 2025, based on findings from the Local Media Consortium's 2024 Insights Survey of industry...
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