Magellan AI, the audio intelligence company that has been helping advertisers and buyers plan campaigns and measure their performance through pixel-based attribution, is expanding its services to include broadcast radio. The company is launching a new attribution solution that will allow brands to measure the impact of broadcast radio alongside digital channels in a single platform. "Measurement needs to reflect how media actually works today — across channels, not in silos,"

A new blog post  from the Cumulus Media | Westwood One Audio Active Group highlights a local Missouri pest control company that offers a powerful lesson for marketers: sustained investment in AM/FM radio advertising can build brand dominance and long-term business growth. The report examines Bug-A-Way Pest Control and its decades-long use of radio to grow from relative obscurity into one of the most recognized brands in its category in the Joplin market. The transformation di

It was another news-packed four weeks during Nielsen’s February 2026 survey (covering Feb. 5-March 4), as reflected in the eight non-embedded markets reporting on Day 1 of PPMs.  While all-news and news/talk stations led in three of these eight markets – New York, Chicago and San Francisco – total stations in both formats ranked in the top five moved from eight in January’s survey to nine in February, with the addition of news/talk pubcaster KERA in Dallas.  Looking at all st

The podcast “ Betrayal ” is making the leap to primetime television. ABC-TV will debut the weekly docuseries “Betrayal: Secrets & Lies” next Sunday (March 29) with an ABC News Studios production that is leaning into the reporting done for the four-year-old true crime series from by Glass Entertainment and iHeartPodcasts. The initial broadcast run will include eight episodes, each of which will follow lives undone by unthinkable betrayals and the courage it takes to survive sc