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iHeartRadio Music Festival Adds LG Radio+ As National Partner.
LG Electronics is expanding its partnership with iHeartMedia through a national sponsorship of the 2026 iHeartRadio Music Festival, bringing its free, ad-supported LG Radio+ audio streaming service to the two-night event Sept. 18-19 at T-Mobile Arena in Las Vegas. LG Radio+ will be featured at the iHeartRadio House of Music, a free mixed-reality experience outside the arena that will be open to the public from 4pm to 1pm PT both days. The activation will include interactive r

Inside Audio Marketing
1 minute ago2 min read


Study: Podcast Listeners Show Stronger Response To Audio-Led Ads.
Podcast listeners may be especially receptive to audio-led advertising — and that advantage appears to follow them even when they leave the podcast feed. New research from Consumable and Edison Research unveiled Wednesday at the IAB Podcast Upfront finds monthly podcast consumers outperformed the broader population across every ad-response metric measured. They were more likely to like the advertising and say it held their attention, while the tested brand recorded a larger i

Inside Audio Marketing
3 minutes ago3 min read


New York’s WFAN Leads Sports Talk’s Top 10.
Audacy’s WFAN-AM/FM (660/101.9) New York, which became America’s first all-sports radio station in 1987, tops Inside Radio’s TOP 10 ranking of sports-formatted stations in PPM markets, based on weekly cume delivery of persons 6+ during Nielsen’s Q2 2026 wave (April-to-June three-month average). WFAN, a former NAB Marconi Award winner of Sports Station of the Year and Legendary Station of the Year, comes closest to the million-cume mark at 953,400. The flagship of the Yankees,

Inside Audio Marketing
6 minutes ago2 min read


BFOA Chicago Media Mixer To Feature Bob Pittman Q&A.
The Broadcasters Foundation of America will host its next Media Mixer Oct. 7 at the Museum of Broadcast Communications in Chicago, bringing together broadcast professionals ahead of the Radio Hall of Fame Induction Ceremony the following evening. The event, scheduled for 5:30-7:30pm CT, will feature iHeartMedia Chairman and CEO Bob Pittman, who is among this year’s Radio Hall of Fame inductees. Pittman will participate in a Q&A with Premiere Networks’ nationally syndicated mo

Inside Audio Marketing
1 day ago1 min read


Podcasting Enters a New Era of Multiplatform Growth, IAB Says.
Podcasting’s next phase will be shaped by more than audience growth and rising ad revenue. At the IAB’s 2026 Podcast Upfront, executives pointed to the medium’s strongest differentiator — the relationship between creators and listeners — while also outlining challenges around multiplatform consumption, measurement, video and artificial intelligence. Opening the event Wednesday, IAB CEO David Cohen said advertisers should not overlook the connection podcast hosts build with th

Inside Audio Marketing
1 day ago3 min read


Bobby Bones, ‘Breakfast Club’ Among iHeartRadio Festival Presenters.
iHeartMedia has revealed the celebrity presenters and attendees who will join the 2026 iHeartRadio Music Festival presented by Capital One, adding a mix of radio personalities, music artists and entertainment figures to the two-day event. The list includes “The Breakfast Club” co-hosts Charlamagne tha God, DJ Envy and Jess Hilarious, along with iHeartMedia/Premiere Networks’ personality Bobby Bones. Other presenters and attendees include Ashlee Keating, Britt Stewart, Daniell

Inside Audio Marketing
1 day ago1 min read


Amazon Music Expands Video Podcasts With iHeartMedia, SiriusXM.
Amazon Music is widening its video podcast push, adding more publishers and hosting platforms while expanding the format beyond the U.S. into five additional countries. New partnerships will bring video shows hosted by ART19, Triton Digital’s Omny Studio and Flightcast to Amazon Music, with SiriusXM’s hosting technology, Spotify’s Megaphone and Libsyn expected to follow in the coming months. The agreements will add video from publishers including iHeartMedia, SiriusXM, Spotif

Inside Audio Marketing
1 day ago3 min read


Xperi Report Finds Shifting Tastes In Summer In-Car Listening.
Bruno Mars was the most-listened-to artist in U.S. vehicles during the summer, while songs by Mars, Ella Langley and Taylor Swift dominated state-by-state listening, according to Xperi’s Summer 2026 U.S. In-Vehicle Listening Report. Xperi said its analysis examined anonymized radio listening sessions from millions of vehicles equipped with its DTS AutoStage in-car entertainment platform during June, July and August. Mars’ “I Just Might” ranked as the top song overall, generat

Inside Audio Marketing
1 day ago2 min read


Audio The Key To Reaching More Voters With Campaign Ads.
As political advertising ramps up with the midterm elections less than two months away, the focus moves to how campaigns can find voters who still need to hear the message, or supporters who need to be reminded to turn intention into action. According to a report from iHeartMedia, audio media can make the difference when it comes to incremental voter reach, as in the number of new voters a campaign reaches beyond those already exposed to its ads. In a campaign’s final stretch

Inside Audio Marketing
2 days ago2 min read


FCC Fights Deadline To Settle Political Ad Rate Challenge.
The Federal Communications Commission is urging a federal appeals court not to force it to rule this week on the latest challenge to its political advertising rate policy, arguing the Democrats seeking a decision by Friday are trying to rush the agency while the general election is already underway. In a filing in federal appeals court late Tuesday, the Commission asked the Fourth Circuit to reject a request from Sherrod Brown, Jon Ossoff, Roy Cooper and Kristen McDonald Rive

Inside Audio Marketing
2 days ago3 min read
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