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Radio Holds Strong In Local News As Podcasts Expand Reach With Younger Audiences.
Radio continues to hold a meaningful place in Americans’ daily news habits and remains closely tied to the country’s most trusted news category, even as podcasts and creator-driven media reshape how younger audiences consume information, according to a new study from the Media Insight Project. The study finds radio remains a steady part of the media mix, with about a quarter of Americans saying they get news from radio at least once a day. The report also found Republicans ar
Inside Audio Marketing
10 hours ago2 min read


Survey Finds Most Streaming Viewers Ignore Ads.
A new survey suggests that most streaming viewers in the U.S. are tuning out advertisements entirely, even as ad-supported streaming tiers continue to expand across major platforms. According to a March 2026 survey of 1,000 U.S. adults conducted by All About Cookies, “less than one-quarter of viewers (24%) actually pay attention to streaming ads, while most multitask or disengage.” The findings come as streaming services increasingly rely on advertising to support lower-cost
Inside Audio Marketing
11 hours ago2 min read


New York Times Says Podcasts, Broader Content Mix Are Winning More Ad Dollars.
The New York Times reports its digital advertising revenues increased 31.6% year-over-year during the first quarter to $93 million. “This performance exceeded our expectations and was the result of a clear strategy, capable execution, strong marketer demand and high engagement across the portfolio,” CEO Meredith Kopit Levien told investors on an earnings call. The Times doesn’t release podcast-specific results. But Kopit Levien said it has benefited by expanding its business
Inside Audio Marketing
11 hours ago2 min read


Cumulus, Nielsen Agree Ratings Fight Appeal Should Proceed Despite Chapter 11 Filing.
Ahead of key hearing set for federal appeals court, Cumulus Media and Nielsen have weighed in on whether the radio group’s pending Chapter 11 case involving should pause their closely watched ratings antitrust fight. The Second Circuit itself raised the issue last month, after acknowledging that Cumulus filed for bankruptcy protection. It directed both sides to explain whether the automatic bankruptcy stay applies to the appeal. Their response is clear. Both companies agree t
Inside Audio Marketing
11 hours ago2 min read
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