Katz Survey: Localized Creative Boosts Purchase Intent.
Localizing radio creative brings an added level of targeting for advertisers, leading to spots that are more likely to break through and...
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Inside Audio Marketing
- 11 hours ago
- 3 min
Analysis Shows Radio Got More Political Ad Dollars In 2022 Than First Thought.
Radio received more in political advertising than first realized. The political tracking firm Ad Impact had earlier estimated that $270...
Inside Audio Marketing
- 11 hours ago
- 2 min
Ad Industry Begins Drafting New Standard Terms And Conditions For Digital Advertising.
For the first time in more than a decade, the standard terms and conditions for internet advertising, first developed in May 2001,...
Inside Audio Marketing
- 11 hours ago
- 3 min
MediaRadar: Gambling Advertisers Boosted Ad Spend 40% In 2022.
Thanks to popular sports betting apps like FanDuel and DraftKings, the U.S. set a gambling record of $55 billion in 2022, according to...
Inside Audio Marketing
- 11 hours ago
- 3 min
Who Deserves Lowest Unit Rates? Florida Broadcasters Ask FCC To Clarify The Rules.
If the early jostling among presidential candidates is any indication, the 2024 political season could be an active one for advertising...
Inside Audio Marketing
- 4 days ago
- 1 min
Among Young Adults, Podcasting’s Reach Nearly Catches Up With TV And Radio.
Podcasts now reach half of all Americans ages 18 to 34, a share that is nearly on par with both television, which has suffered growing...
Inside Audio Marketing
- 4 days ago
- 3 min
What Are 2023's Top Cultural Trends, And How Should They Impact Brand Messaging?
Pointing to cultural shifts and forces that can impact consumers' mindsets and spending habits – among them ongoing inflation, job market...
Inside Audio Marketing
- 4 days ago
- 1 min
U.S. Adult Listeners Spend More Than Twice As Much Time With Radio Than With Streaming Audio.
Using its Share of Ear data, Edison Research compared the share of daily audio time spent with AM/FM radio listening (including both...
Inside Audio Marketing
- 4 days ago
- 2 min
True Crime Meets 3D Audio In New Series ‘The Mantawauk Caves.’
Spatial audio – sometimes referred to as 3D audio – offers the promise of creating an experience that puts a listener in the middle of...
Inside Audio Marketing
- 4 days ago
- 2 min
NRF: February's Core Retail Sales Were Up From January And A Year Ago.
There's encouraging news for many of radio's biggest advertisers. According to the National Retail Federation, core retail sales grew in...
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