BIA: Radio To Book $164 Million In Online Gambling Ads In 2022.
The fast-growing online gambling ad category is picking up steam. BIA Advisory Services, working with data from Nielsen Ad Intel Service,...
Inside Audio Marketing
- 8 hours ago
- 2 min
ANA’s New Programmatic Guide Aims To Remove Waste And Inefficiencies.
While programmatic ad buying has been part of the radio landscape for years it still is misunderstood and confusing for many in the...
Inside Audio Marketing
- 8 hours ago
- 2 min
U.K.’s Podcast Radio Brings Its ‘Podcast Futures’ Conference To NAB Show New York.
Podcast Radio, the U.K.-based company that is putting podcast on digital radio stations around Britain, will wash up on American shores...
Inside Audio Marketing
- 8 hours ago
- 2 min
Gemini XIII Partners With Author Jane Green To Launch New Female-Focused Podcast Studio.
The podcast company Gemini XIII is looking to reach more women with the creation of Emerald Audio, a new female-led podcast network that...
Inside Audio Marketing
- 8 hours ago
- 1 min
SBS Gets Into Digital Marketing Solutions Biz With Creation Of DigIdea.
Spanish Broadcasting System is the latest radio company to create a digital marketing agency with the upcoming launch of DigIdea, Digital...
Inside Audio Marketing
- 1 day ago
- 3 min
Latino Podcast Listening Grows, But It’s Mostly Due To English-Language Content.
Half of U.S. Hispanics say they have listened to a podcast in English and a third have listened to one in Spanish as Edison Research...
Inside Audio Marketing
- 1 day ago
- 1 min
Digital Retail Media Ad Spend Expected To Hit $41 Billion In 2022, $61 Billion By 2024.
Since 2019, digital retail media advertising – as in website or app-based ads bought through retailer networks or demand-side platforms...
Inside Audio Marketing
- 1 day ago
- 2 min
iHeart Joins Tenderfoot TV In Looking For Listeners In Europe.
Tenderfoot TV’s Monster series have helped make a name for the podcast studio with shows like Atlanta Monster, Monster: The Zodiac...
Inside Audio Marketing
- 1 day ago
- 2 min
The Trump Bump Lives: News Podcasts Had Biggest Rise In Downloads Last Week.
The FBI’s raid on Mar-a-Lago is likely a big reason why News category podcasts had the biggest bump last week. Podtrac says shows in that...
Inside Audio Marketing
- 1 day ago
- 1 min
Consumers Lack Brand Loyalty; Quick To Try Another Company.
Mediapost reports on the State of Customer Loyalty and Churn 2022 Edition, a study released by TechSee. Of the consumers polled, 43%...