Inside Audio Marketing a day ago 3 min Pittman: iHeart Poised To Benefit From Shifting Consumer Behaviors. With high growth companies like Facebook, Amazon and Apple unveiling new audio initiatives, Bob Pittman made the case Thursday that...
Inside Audio Marketing a day ago 3 min Digital Audio And Podcasting Expanding Their Research Among Moms Says New Edison Study. A set of wireless headphones or earbuds could make a great Mother’s Day gift based on new Edison Research data. It shows nearly...
Inside Audio Marketing a day ago 3 min Radio's COVID Era Strengths: Emotional Connection, Personalities, Local Focus. During the pandemic, radio's emotional benefits – companionship, mood elevation and escape from daily stress – were more likely to be...
Inside Audio Marketing a day ago 3 min Mobile Advertisers Flock To Podcasting And Digital Audio In A Soon-To-Be Cookie-Less Ad World. Advertisers are changing their tune when it comes to mobile advertising according to a new survey. Advertiser Perceptions finds that it...
Inside Audio Marketing 2 days ago 2 min iHeartMedia Launches Programmatic Marketplace For Podcast Ad Buyers. Technology developed by Voxnest is being paired up with the iHeartPodcast Network’s vast reach to create a first-of-its-kind private...
Inside Audio Marketing 2 days ago 2 min Nielsen: Derek Chauvin Verdict Boosted News Radio Listening. News/talk stations saw a listening increase during the hours before and following the reading of the verdict in the trial of Derek...
Inside Audio Marketing 2 days ago 1 min Focus on Your Wellbeing This Month With Courageous and Educational Podcasts. May is Mental Health Awareness Month, and now more than ever is the time to focus more on issues of mental wellbeing and improving our...
Inside Audio Marketing 2 days ago 2 min Consumer Insights: Radio Is Ticket to Reach Moviegoers of All Ages. Few industries took as big a hit during 2020 as movie theaters: an 80% decrease in US/Canadian box office revenues, according to the...
Inside Audio Marketing 3 days ago 2 min Survey Finds Music Consumption Is Shifting From Function To Fun As Reopening Accelerates. American life is slowly returning to normal, and when it comes to media consumption that could mean changes in how entertainment sources...
Inside Audio Marketing 3 days ago 3 min It’s Not Just Brand Ads That Are Growing In 2021. So Are Branded Podcasts. The ability of the live read ad to leverage the connection podcast hosts form with their listeners is one of the big reasons the industry...
