Local advertising will reach an estimated $150 billion in 2026 and grow to $174 billion by 2030, but digital media will capture an increasingly dominant share of that spending, according to Borrell Associates’ updated forecast presented during its “Local Advertising Reshuffled: Borrell’s New Forecasts for 2027 and Beyond” webinar. The forecast calls for local ad spending to increase about 4.1% annually from 2025 through 2030, including 3.9% growth in 2027, adding about $5.2 b

AM/FM radio significantly overperforms its share of total audio listening in the car, reinforcing the medium’s strength in one of its most established listening environments, according to new data from Edison Research at SSRS. The latest findings from its Share of Ear study show AM/FM radio has an index of 160 for in-car listening, meaning its share of audio consumption in vehicles is 60% higher than its share of total daily audio listening across all locations. SiriusXM Radi

iHeartMedia New York has named Danielle Dellilo Director of Marketing and Promotions, effective immediately. She will oversee marketing and promotions across the market's seven stations and report to Senior Vice President of Promotions Joe De Angelis. Dellilo most recently served as Promotions Director, leading public relations, artist relations and promotional initiatives for the company's New York brands, including AC “106.7 Lite FM” WLTW and rhythmic CHR “103.5 KTU” WKTU.

The biggest podcasts may have millions of listeners, professional production teams and expensive recording equipment, but when it comes to sound quality, they have little advantage over smaller independent shows. A new analysis from Diffio AI finds that podcasts appearing on Apple’s U.S. charts sound virtually identical to those outside the rankings, raising questions about how much production resources really matter when it comes to delivering clear audio. The findings come

A Tennessee politician has filed a $2.1 billion lawsuit against two nationally syndicated radio shows, claiming that comments made on the programs were secretly directed at her and damaged her career, business and political ambitions. But the unusual case faces a fundamental hurdle. It will require her to establish that the remarks were actually about her, even though the statements cited in her complaint do not identify her by name. Yoshi D. Matthews, who ran an unsuccessful

Urban One CEO Alfred Liggins says management is taking an aggressive look at expenses heading into 2027 as the company navigates continued weakness in the advertising marketplace, particularly in radio and national digital. “We’re hyper-focused on cost reductions heading into next year, and we’ve identified $20 million — at least $20 million — of annualized savings thus far that we’re working on and will put into effect,” Liggins told investors during the company’s third-quar

Podcast advertising lost some momentum during the summer, but a September spending rebound and a surge in first-time advertisers suggest the industry is heading into the holiday quarter on stronger footing. Magellan AI's Q3 Podcast Advertising Benchmark Report finds spending increased 18% year-over-year, even as it slipped 1% from Q2. The report also shows more brands testing podcast advertising, while the industry's biggest advertisers are spending more. The 18% annual incre

Garth Brooks is entering the radio ownership business, with his Sevens Network, LLC agreeing to acquire adult alternative “Lightning 100” WRLT-FM (100.1) Nashville from Tuned In Broadcasting. The $3 million transaction is subject to Federal Communications Commission approval. Brooks plans to use the frequency to launch “FM-100,” a country station that will bring together artists from across the format’s history, from established legends to emerging talent. The station also pl

Anywhere there’s adverting, there’s sonic branding, defined as a brand’s audible identity across all channels and touchpoints, often with a short series of notes over a few seconds. Some sonic branding, such as for State Farm or Old Spice, has evolved from decades-old jingles while others, like McDonald’s “Ba da ba ba ba” or Netflix’s “Tudum,” have become synonymous with their brands. While there are plenty of heavy radio advertisers using sonic branding – such as Lowe’s, Aut

Digital audio is proving to be a bright spot in the programmatic advertising business. The Trade Desk, one of the world’s largest independent advertising buying platforms, says audio outperformed every other advertising channel during the third quarter, delivering substantially stronger year-over-year growth even as the company’s overall revenue remained essentially flat. “Audio represented around 7% of the business and posted much stronger year-over-year growth than any othe