A new book and study from marketing-effectiveness experts are challenging the advertising industry’s emphasis on highly targeted campaigns, arguing that broad reach through traditional media can play a critical role in driving long-term sales and profit growth. The findings are highlighted in a new Westwood One analysis by Pierre Bouvard, the company’s Chief Insights Officer. Bouvard cites James Hurman’s new book, “Future Demand: How Marketing to Tomorrow’s Customers Will Bre

Radio personalities may have a head start as podcasting's video boom puts more hosts in front of cameras. While podcast producers are scrambling to learn everything from lighting and camera placement to thumbnails and YouTube analytics, Daily Beast Supervising Producer Rachel Passer said one of the hardest pieces — finding talent that can deliver naturally and confidently — is something radio has been developing for decades. “Working with people from radio has been — those ar

Adult contemporary stations, which ruled in half of the eight non-embedded markets on Day 1 of Nielsen’s PPMs during May, June and July, claimed three in August and now just two in the September survey, covering Aug. 20-Sept. 16. That comes as a result of ACs in New York, Los Angeles and Philadelphia abdicating the throne during the past two surveys, with all news, hot AC and rock taking their place in this most recent book. Contemporary Christian, which has been more likely

One of podcasting’s larger independent audio-fiction networks is shutting down. Fable & Folly Network says it will close Dec. 31 after six years, citing changes in the podcast advertising business and the investment that would be required to keep pace. The network says that while it is shutting down, more than 200 shows that under its umbrella are not ending with the company. Instead, Fable & Folly will spend the remainder of the year helping producers move their shows to new

Seacrest Stadium at Dunwoody High School in suburban Atlanta is expected to be ready for games in August 2027 after the Dunwoody High School Community Association reached its $1.5 million fundraising goal, The Atlanta Journal-Constitution reports. The money will supplement a sizable donation from media personality and Dunwoody High graduate Ryan Seacrest and his family. The project will add 2,000 seats, new bathrooms, a concession stand and a press box to the existing stadium

The long-anticipated fall political advertising surge has arrived. AdImpact says $1.58 billion in political ads aired during September, nearly double the amount that aired in August and 41% more than in September 2022. The acceleration was even more pronounced in the number of ads hitting the broadcast airwaves. AdImpact tracked 1.2 million broadcast political ad airings during September, up 116% from August and 36% vs. September 2022. Meanwhile, more than $1 billion in adver

Brands are still discovering the advantages of podcasts: they are highly attentive listening environments which cultivate trusted host relationships, where their ads are often experienced as part of the content rather than as interruptions. A new report from iHeartMedia serves as a checklist of all the ways marketers can benefit from the effectiveness of advertising on podcasts. They create space for deeper engagement vs. fighting for a few seconds of attention, reach audienc

The World Cup’s growing popularity in the U.S. translated into a massive increase in advertising this year, with Guideline estimating the tournament generated roughly $2 billion in U.S. ad revenue — about five times what it measured four years ago. Guideline’s first game-by-game analysis of World Cup advertising shows that about $1.5 billion flowed to television, while streaming and simulcast advertising generated roughly another $500 million. The dramatic increase reflects b

The Bureau of Labor Statistics reports there was a dip in the number of people working across the broadcast sector last month. BLS counts 328,100 working at broadcast companies and content providers, including radio. That was down 3,000 from the prior month. It was also 4.2% lower than a year earlier. The government doesn’t release radio-specific figures on a month-to-month basis. But in a positive sign for radio and other media companies, BLS says the number of people workin

U.S. consumers are expected to spend a record $275.1 billion online during the 2026 holiday shopping season, according to Adobe Analytics, with spending projected to increase 6.7% from a year earlier. Adobe’s forecast covers Nov. 1 through Dec. 31 and is based on an analysis of more than 1 trillion visits to U.S. retail websites, 100 million stock-keeping units and 18 product categories. Cyber Week, the five-day period from Thanksgiving through Cyber Monday, is expected to ge