Addressing one of radio executives’ most asked questions — “How many ads should I run per week?” — Westwood One’s blog, citing various research sources, concludes that, it depends. “Advertising is not ‘one size fits all,’” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says. “Understanding the campaign goal is crucial to determining the right AM/FM radio media plan.” Partnering with the Radio Advertising Bureau, Cumulus determined there ar

Sigma Audio Networks, powered by MediaCo, and WAPA Media, a subsidiary of Hemisphere Media Group, have entered into a strategic partnership aimed at bringing Puerto Rico’s top-rated radio program, “La Tendencia de Molusco,” to audiences across the U.S. Hosted by Jorge “Molusco” Pabón, the program has built a strong following as a leading radio and digital entertainment brand, known for its blend of pop culture commentary, comedy, entertainment news and social discussion. The

The number of new podcasts launched worldwide fell to a record low in May, extending a sharp slowdown in show creation. Yet a broader look at data from Listen Notes suggests the podcast industry is becoming more mature and stable rather than shrinking. Listen Notes reports 7,115 new podcasts debuted in May, down 31% from April's 10,331 launches and 61% below the 18,171 new podcasts recorded in May 2025. New shows accounted for only 0.198% of all podcasts tracked by the platfo

Pushkin Industries and Critical Frequency are partnering on “First America,” a six-part narrative podcast that aims to revisit the founding of the U.S. through Indigenous perspectives often absent from traditional historical accounts. The series debuts June 22 and will be hosted by award-winning journalist and activist Rebecca Nagle, creator of the podcast “This Land” and a citizen of the Cherokee Nation. The weekly series is timed to coincide with growing interest in the nat