With advertisers now having access to as-run radio deliveries vs. planned data, and with Media Monitors’ DMA expansion from 106 to 250 markets, these and other factors have improved media mix modeling performance. “New ‘as run, actual’ radio delivery data should be considered as a ‘trend break,’” advertising consultant John Fix says in  Westwood One’s blog . “Don’t let history be the best predictor of the future. Modelers, loosen up dependencies on priors to allow the model t

New York lawmakers have introduced legislation that would impose new disclosure, oversight, and labor protections on the use of artificial intelligence in newsrooms. State Senator Patricia Fahy and Assemblywoman Nily Rozic have introduced a bill that would amend state law to regulate how generative AI can be used in the creation of news content across broadcast, podcast, print, digital, and other media formats. The proposed Fundamental Artificial Intelligence Requirements in

Marketing mix models may be getting more attention than ever, but the buy-side is signaling a blunt reality for audio: the models still don’t see enough of the channel to value it properly. But a new report from the Interactive Advertising Bureau says audio isn’t unique. “Alarmingly, no media channel is fully represented in marketing mix models (MMM),” it says.  The IAB says among MMM users who say they have “line of sight” into specific channels, audio-adjacent formats land

A year ago, the top two radio formats in the U.S., according to  Inside Radio /PrecisionTrak’s monthly counts — country and religion (the latter including stations featuring religious teaching, hymns and other related content) — were separated by a wide margin of 97 outlets. Not anymore. Over the past 12 months, while country lost 27 stations, religion added 69, giving it a total 2,140 stations in January vs. country’s 2,141. While on a year-over-year basis no other format ha