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Radio Remains Trusted Media As Hispanics’ Buying Power Hits $2.7 Trillion.
Hispanic consumers are driving the majority of U.S. population growth and wielding trillions in buying power, yet they continue to receive only about four cents of every advertising dollar, according to a new analysis from Katz Radio Group. “America’s Fastest-Growing Consumer: Radio at the Center of Growth,” Katz’s latest “Sound Answers” offering, argues that while radio has maintained a strong and trusted connection with Hispanic audiences, the broader advertising market ha
Inside Audio Marketing
36 minutes ago2 min read


Nielsen PPM Shows Format Shifts After First Full Year of 3-Minute Qualifier.
With the release of Nielsen’s January 2026 survey comes the first year-over-year comparison reflecting the change to a three-minute listener qualifier — which became effective with the January 2025 book’s data — with an examination of how format shares have changed from a year ago. Inside Radio ’s analysis of average quarter-hour share data in PPM markets (covering Monday-Sunday 6am-midnight) shows that while there’s been some minor shuffling in the order of the top 10 format
Inside Audio Marketing
38 minutes ago2 min read


Texas Sets Primary Ad Record, Driving Early Surge In 2026 Political Spending.
The first primaries of the 2026 election will be held this week, but ad spending has already been robust this cycle. Political ad spending is accelerating at a record-breaking pace, with February alone delivering $344.9 million in aired advertising — a 182% jump from a month earlier, and 104% higher than February 2022, according to the latest AdImpact report. The ad-tracking firm says $2.37 billion was spent through the end of February, which compares to $1.55 billion spent d
Inside Audio Marketing
40 minutes ago3 min read


David Begnaud Launches Do Good Crew With Video Podcast Focused On Kindness.
David Begnaud’s television career began when he was just a teenager, and for the past decade he has been a fixture at CBS News. But Begnaud is now casting out with a new venture, with a video podcast as its foundation, and a mission to shine a light on acts of kindness, generosity and courage. “I’m learning that podcasts are where it’s at right now,” Begnaud said, as he debuts “ The Person Who Believed In Me ” under the newly formed Do Good Crew. It’s a media company that say
Inside Audio Marketing
42 minutes ago4 min read
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