Audacy Sports has just released  “State of Audio: Sports Fandom,”  a research-driven guide exploring the shift in sports attention when it comes to media, and what it means for audio — especially during a year with wall-to-wall sports, from international events such as soccer’s FIFA World Cup and Winter Olympics to college basketball and football and all four professional sports leagues. Among the takeaways from Audacy’s report: diehard fans are 1.4 times more likely to tune

A query to ChatGPT about whether radio is a good place to advertise comes back with an answer that will put a smile on a sales manager’s face. “Radio can be a killer place to advertise when it’s used for the right job and bought smartly,” the widely-used AI platform responds. ChatGPT says radio is especially strong for local awareness, retail traffic, service categories, and as a reinforcement to a brand’s campaign on digital. “Unlike many digital ads, radio isn’t skipped, bl

iHeartMedia talk KFI Los Angeles (640) is reshuffling its weekday lineup, highlighted by John Kobylt’s return to afternoon drive and the launch of a new midday show pairing Chris Merrill and Michael Monks. Effective Feb. 17, Kobylt moves into the 3-6pm slot — a daypart he dominated for years as half of the former “John & Ken Show.” The move returns one of the station’s most recognizable voices to afternoon drive. Tim Conway Jr. will slide into evenings from 6-10pm, reviving h

Podcast advertising closed out 2025 with a “significant boost” in activity as spending rose by a third (32%) in the fourth quarter versus a year earlier, according to Magellan AI’s Q4 Podcast Advertising Benchmark Report. The firm says momentum accelerated in the final month of the year, pushing overall Q4 spending 17% higher than in Q3 and capping a year marked by steady demand and tightening inventory. October and November both posted solid gains, but December delivered the