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Video Podcasts Expand iHeartMedia’s Reach Without Replacing Audio.
Podcasting continued to be the biggest growth engine at iHeartMedia during the first quarter, as the company posted another strong gain in podcast revenue while executives said video its going live this month on its flagship iHeartRadio app as its vision stretches from traditional audio into video, streaming platforms and even Netflix. Yet for all its gains, CEO Bob Pittman says while video represents a major new revenue opportunity, he still doesn’t see it overtaking audio l
Inside Audio Marketing
24 minutes ago3 min read


Salem Media To Go Private In Acquisition By WaterStone.
Salem Media has entered into a definitive agreement to be acquired by WaterStone in a transaction that would take the company private while expanding its long-term investment in Christian and conservative media platforms. Under the agreement, WaterStone will acquire all outstanding shares of Salem common stock for $1.00 per share, representing roughly a 250% premium over the company’s recent trading price. The transaction was unanimously approved by Salem’s board and is expec
Inside Audio Marketing
25 minutes ago2 min read


BIA: Local Radio Growth Continues As Media Mix Evolves.
Local radio sellers and marketers are navigating what industry analysts describe as a complex but opportunity-rich advertising environment in the second half of 2026, shaped by shifting budgets, digital expansion, and changing media consumption habits. During an RAB webinar titled “Radio Ad Forecast 2026: BIA’s Latest Projections,” analysts outlined findings from BIA’s updated U.S. Local Advertising Forecast, highlighting where radio fits within a broader local media ecosyste
Inside Audio Marketing
27 minutes ago3 min read


SBS Locks In Overwhelming Creditor Support For Bankruptcy Plan.
Spanish Broadcasting System says its Chapter 11 filing is designed to be a fast-moving, largely pre-negotiated restructuring. Court filings show just how deeply the company’s lenders are already embedded in the process — and how aggressively SBS is trying to stabilize operations while cutting its debt load by more than three-quarters. Newly appointed Chief Restructuring Officer Jesse York says the bankruptcy is intended to implement a “consensual, comprehensive deleveraging t
Inside Audio Marketing
29 minutes ago3 min read
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