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Is Bumper Score The Answer To Podcast Measurement Riddle?
As ad spend continues to lag podcast consumption, data-driven podcast consultancy Bumper is rolling out a new tool to help bridge the gap. Enter Bumper Score, an independent audience verification tool designed to build trust among advertisers with what’s positioned as a first-party data-backed currency that podcast ads can be bought and sold on. While there’s no shortage of podcast measurement services — Triton Digital, Edison Research, Podtrac and others all measure consump
Inside Audio Marketing
5 hours ago3 min read


The Lead’s Up For Grabs In 13 PPM Day 1-2 Markets.
Historically, there have always been top-ranked stations in major markets that, share-wise, put great distance between themselves and the next ranked station. Looking at the 20 non-embedded PPM markets reporting on Days 1 and 2 in March’s survey (covering March 5-Apr. 1), those stations are getting harder to find. In just one of these markets, Washington, DC, there’s currently a gap of between three and four share points between the first- and second-ranked stations, while th
Inside Audio Marketing
5 hours ago5 min read


iHeart’s Outspoken Podcast Network Greenlights Season 2 Of ‘Outlaws.’
" Outlaws " with TS Madison returns for a second season on iHeartMedia’s Outspoken Podcast Network beginning Tuesday, April 28. The season one finale of the weekly series, with special guest Lil Nas X, dropped today (April 21) on the iHeartRadio app and all major podcast platforms. The season one finale is described as a special vault episode recorded in February 2025 featuring two-time Grammy winner Lil Nas X in his first extended sit-down conversation since a January 2024
Inside Audio Marketing
6 hours ago2 min read


Gator Harrison Exiting iHeartMedia For K-Love Leadership Role.
Gator Harrison is leaving iHeartMedia after more than a decade as Senior VP of Programming to become Chief Media Officer at K-Love, Inc., overseeing the K-Love and Air1 radio networks, live events and partnerships. He starts May 11. The move takes one of country radio's most prominent programming executives out of the format. At iHeart, Harrison oversaw broadcast, streaming, digital, social media and live events and won multiple ACM and CMA awards. His radio career spans near
Inside Audio Marketing
6 hours ago1 min read
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