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    BIA: Radio To Book $164 Million In Online Gambling Ads In 2022.
    Inside Audio Marketing
    • 8 hours ago
    • 2 min

    BIA: Radio To Book $164 Million In Online Gambling Ads In 2022.

    The fast-growing online gambling ad category is picking up steam. BIA Advisory Services, working with data from Nielsen Ad Intel Service,...
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    ANA’s New Programmatic Guide Aims To Remove Waste And Inefficiencies.
    Inside Audio Marketing
    • 8 hours ago
    • 2 min

    ANA’s New Programmatic Guide Aims To Remove Waste And Inefficiencies.

    While programmatic ad buying has been part of the radio landscape for years it still is misunderstood and confusing for many in the...
    0 comments
    U.K.’s Podcast Radio Brings Its ‘Podcast Futures’ Conference To NAB Show New York.
    Inside Audio Marketing
    • 8 hours ago
    • 2 min

    U.K.’s Podcast Radio Brings Its ‘Podcast Futures’ Conference To NAB Show New York.

    Podcast Radio, the U.K.-based company that is putting podcast on digital radio stations around Britain, will wash up on American shores...
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    Gemini XIII Partners With Author Jane Green To Launch New Female-Focused Podcast Studio.
    Inside Audio Marketing
    • 8 hours ago
    • 2 min

    Gemini XIII Partners With Author Jane Green To Launch New Female-Focused Podcast Studio.

    The podcast company Gemini XIII is looking to reach more women with the creation of Emerald Audio, a new female-led podcast network that...
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    SBS Gets Into Digital Marketing Solutions Biz With Creation Of DigIdea.
    Inside Audio Marketing
    • 8 hours ago
    • 1 min

    SBS Gets Into Digital Marketing Solutions Biz With Creation Of DigIdea.

    Spanish Broadcasting System is the latest radio company to create a digital marketing agency with the upcoming launch of DigIdea, Digital...
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    Latino Podcast Listening Grows, But It’s Mostly Due To English-Language Content.
    Inside Audio Marketing
    • 1 day ago
    • 3 min

    Latino Podcast Listening Grows, But It’s Mostly Due To English-Language Content.

    Half of U.S. Hispanics say they have listened to a podcast in English and a third have listened to one in Spanish as Edison Research...
    0 comments
    Digital Retail Media Ad Spend Expected To Hit $41 Billion In 2022, $61 Billion By 2024.
    Inside Audio Marketing
    • 1 day ago
    • 1 min

    Digital Retail Media Ad Spend Expected To Hit $41 Billion In 2022, $61 Billion By 2024.

    Since 2019, digital retail media advertising – as in website or app-based ads bought through retailer networks or demand-side platforms...
    0 comments
    iHeart Joins Tenderfoot TV In Looking For Listeners In Europe.
    Inside Audio Marketing
    • 1 day ago
    • 2 min

    iHeart Joins Tenderfoot TV In Looking For Listeners In Europe.

    Tenderfoot TV’s Monster series have helped make a name for the podcast studio with shows like Atlanta Monster, Monster: The Zodiac...
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    The Trump Bump Lives: News Podcasts Had Biggest Rise In Downloads Last Week.
    Inside Audio Marketing
    • 1 day ago
    • 2 min

    The Trump Bump Lives: News Podcasts Had Biggest Rise In Downloads Last Week.

    The FBI’s raid on Mar-a-Lago is likely a big reason why News category podcasts had the biggest bump last week. Podtrac says shows in that...
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    Consumers Lack Brand Loyalty; Quick To Try Another Company.
    Inside Audio Marketing
    • 1 day ago
    • 1 min

    Consumers Lack Brand Loyalty; Quick To Try Another Company.

    Mediapost reports on the State of Customer Loyalty and Churn 2022 Edition, a study released by TechSee. Of the consumers polled, 43%...
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