Studies focused on an online gaming company’s AM/FM ad campaign during NFL programming show multiple ways the brand benefited from targeting these listeners. Results from Quantilope’s study, measuring the campaign’s brand effect among 500 adults 21+ having listened to the NFL broadcast compared to 500 who were not exposed, found that NFL AM/FM radio listeners are +109% more likely to be interested in online social games than those not listening, making the games “an ideal wa

Political campaigns can expand voter reach and reinforce messaging by combining broadcast radio, streaming audio, podcasts and connected TV (CTV), according to iHeartMedia, which says a coordinated approach helps candidates and causes connect with voters throughout their daily routines. iHeartMedia says that campaigns should plan around the moments when voters consume media rather than treating each platform as a separate channel. Voters may listen to local radio in the morni

Artificial intelligence may be disrupting the advertising business, but it could also give local media companies a powerful new competitive advantage. As businesses struggle to navigate AI-powered search, increasingly fragmented digital platforms and rapidly changing marketing technology, BIA Advisory Services sees an opportunity for broadcasters and other local media operators to become more valuable to advertisers, not less. The advantage isn't necessarily better technology

Podscribe says podcast advertisers looking to improve campaign performance may want to pay more attention to where listeners live, their ability to spend and whether they have already interacted with a brand — and less attention to some targeting signals that have traditionally shaped media plans. The company’s new Q3 Performance Benchmark Report analyzes the factors that have the greatest impact on advertising performance, finding that geography, recent website visits and co

Of the billions of dollars advertisers have received as refunds resulting from February’s Supreme Court ruling striking down President Trump’s global tariffs on imported goods, a significant portion is going to marketing and promotion during the holiday season, according to a Wall Street Journal report. Among the brands benefiting from tariff refunds is Warby Parker, which is using the money to invest more in its launch of Intelligent Eyewear, a line of AI-powered glasses dev

Four Democratic candidates are accusing the FCC of deliberately running out the clock on a political advertising rate dispute, arguing that the agency is trying to keep its expanded discount policy in place through Election Day without allowing the courts to rule on its legality. In a new Supreme Court filing, they also point to what they say is a striking contradiction: The federal government previously told the justices that broadcasters were not required to offer lowest un

With AM/FM radio still boasting a monthly reach of 88% of Americans, according to Nielsen —connecting with consumers at scale, to give it an advantage over many other traditional media — what’s behind the success of audio media overall, making it so effective for brands? A report from iHeartMedia boils it down to one key factor: the ability of broadcast radio, podcasts and streaming audio to build a direct, trusted relationship between creators or live hosts and their audienc

As advertisers look for ways to connect with consumers beyond traditional commercial breaks, product placement is becoming one of marketing’s fastest-expanding categories. New research from PQ Media finds that music and audio led all media categories in product placement growth last year, with host-delivered brand mentions in popular podcasts helping fuel the increase. PQ Media’s new global product placement forecast estimates worldwide product placement spending increased 12

The podcast industry may be launching fewer new shows than in years past, but the number of podcasts actively producing content continues to grow. Third-quarter figures from Listen Notes show 563,571 podcasts have been active so far in 2026, the highest level since the pandemic-fueled boom of 2020 and 2021. The increase suggests that while fewer creators are entering the market, podcasting continues to maintain a substantial base of active publishers. The strength of the acti

U.S. grocery brands are falling behind international competitors in using sound to build distinctive brand identities, despite the country’s long history of advertising jingles, according to a new global study from sound-branding specialist amp, whose findings were reported by creative industries-focused news site Roastbrief. The amp study analyzes the sonic strategies of 100 grocery brands worldwide, assessing how effectively they use sound to build brand identity across fiv