iHeartMedia is promoting more precise audience-targeting strategies for local radio advertisers, combining traditional factors such as geography, format, and time of day, with identity-based targeting and measurement typically only available in digital media, to help businesses reach potential customers and measure campaign results. The company outlines four primary considerations for local audio campaigns: location, station format, time of day and audience. The strategy is i

Economic uncertainty is prompting consumers to delay major purchases and reduce spending on dining, retail shopping and travel, although many continue to prioritize essential expenses and purchases that they consider worthwhile, according to a new study from Katz Analytics. The survey of 1,000 consumers conducted this month found that 56% of respondents are delaying major purchases because of economic uncertainty. Nearly half said they plan to cut back on dining out (49%) and

Podcast listening held steady at the top of Triton Digital’s U.S. Podcast Ranker in September, with the three largest sales networks maintaining their positions and both iHeart Audience Network and Audioboom posting increases in average weekly downloads. Triton reports iHeart Audience Network remained the largest podcast sales network in the U.S., with 67.3 million average weekly downloads, up 2.1% from August’s 65.9 million. That kept iHeart more than four times the size of

The Federal Communications Commission has cleared the way for Hoffmann Media Group to acquire Audacy’s six-station St. Louis radio cluster, rejecting an objection that raised concerns about media consolidation, editorial independence and the future of local journalism. The decision removes the potential regulatory hurdle for Hoffmann as it makes its first move into radio broadcasting, part of a broader strategy to build a national media business combining newspapers, digital

Mentoring and Inspiring Women in Radio (MIW) has named Callie Luttman, morning show host at Saga Communications’ “Mix 94.5” WLRW in Champaign-Urbana, IL, as the recipient of its 2026 Behind the Mic Mentorship. The year-long program provides women in radio with one-on-one mentoring from senior industry leaders in programming, talent development, audience growth and brand strategy. Luttman also will have the opportunity to attend the 2027 NAB Show in Las Vegas for additional pr

Craig Carton once found himself placing a bet on a dog race in Tijuana at three o’clock in the morning. He didn’t know anything about the dogs. In fact, he wasn’t even sure they existed. But for the WFAN-AM/FM New York (660/101.9) personality, the wager illustrates just how far his gambling addiction had taken him. “I can’t tell you that the dogs even exist, but that’s the disease,” Carton recalled during a discussion at NAB Show New York on Wednesday (Oct. 21). “That’s what

Economic uncertainty is prompting consumers to delay major purchases and reduce spending on dining, retail shopping and travel, although many continue to prioritize essential expenses and purchases that they consider worthwhile, according to a new study from Katz Analytics. The survey of 1,000 consumers conducted this month found that 56% of respondents are delaying major purchases because of economic uncertainty. Nearly half said they plan to cut back on dining out (49%) and

TikTok and iHeartPodcasts are adding three more creators to their growing podcast partnership, expanding a network designed to turn short-form video personalities into long-form podcast hosts. The latest additions bring internet culture, sports and fashion into the mix as the companies continue building a bridge between TikTok's creator community and iHeartMedia’s podcast business. The new shows will debut between late October and December, joining a network that launched in

A summer 2026 radio campaign for an experiential brand generated more than 16,000 radio-attributed website sessions, according to a new analysis from Katz Radio Group. The campaign also was associated with more than 100 checkouts and over 260 modeled purchases, offering an example of how radio advertising can drive measurable digital activity beyond traditional awareness metrics. The campaign’s 15- and 30-second radio spots reached nearly 10,000 unique website visitors during

Gemini XIII is combining United Stations Radio Networks (USRN), Gemini XIII Podcast Network and YEA Podcast Network under a new umbrella brand, Gemini Networks, which will reach more than 200 million consumers monthly. The consolidation brings national radio programming and services together with podcasting, YouTube, streaming and digital entertainment offerings. As part of the transition, United Stations Radio Networks will no longer operate as a separate brand, with its pro