Inside Audio Marketing 4 hours ago 2 min Zenith: Internet Radio Revenue Will Grow Twice As Fast As On-Air This Year. The consensus among the ad forecasters is radio revenue will increase this year. The only matter up for debate is by how much. The ad...
Inside Audio Marketing 4 hours ago 3 min Radio's A Better Bet For Sports Betting Advertising, New Study Says. The results from a pair of MARU/Matchbox studies commissioned by Cumulus Media show that not only are AM/FM radio listeners significantly...
Inside Audio Marketing 4 hours ago 2 min Sports Illustrated And iHeart Ink Multiyear Audio Content Deal. Sports Illustrated has struck a deal with iHeartMedia to stake a bigger claim in podcasting. The multiyear agreement will see the...
Inside Audio Marketing 4 hours ago 2 min Call It A Comeback: Ad Agencies Are Rebounding, Hiring And Passing Pre-Pandemic Levels. More evidence of a robust ad recovery comes from a trio of Madison Ave. giants. Last week's second-quarter results from Interpublic Group...
Inside Audio Marketing a day ago 3 min Podsights: Podcast Listeners In Q2 Were Twice As Likely To Buy Products After Hearing An Ad. Podcast advertising continues to be a good investment for marketers according to Podsights’ latest quarterly analysis of how their ad...
Inside Audio Marketing a day ago 3 min Broadcasters Are Diversifying Their Revenue Streams. Radio has expanded its sales offerings with a range of digital products to help offset soft over-the-air spot sales. But a growing number...
Inside Audio Marketing a day ago 3 min Chasing The Law: Legal Services, Radio’s Untapped $1.5B Ad Category. What’s a $1.5 billion ad category virtually untouched by local radio? Answer: legal services. During this week’s Radio Advertising Bureau...
Inside Audio Marketing a day ago 2 min Remarkable Consistency Among Top Retailers In 2020, Despite Disruption. For a year with as much turmoil as 2020, the National Retail Federation’s list of last year’s top retailers shows remarkable consistency....
Inside Audio Marketing 4 days ago 4 min Cue The Host-Read Ads. Forecast Says Influencer Marketing Budgets Are Rapidly Growing. Host-read ads are poised to grow as influencer marketing budgets continue to expand. In its first-ever forecast for U.S. influencer...
Inside Audio Marketing 4 days ago 2 min Since COVID, Radio Has Increased Traffic To Legal Services By Double Digits. While the impact of the pandemic increased the need for legal services, radio advertising campaigns for attorneys have brought...
