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Political Ad Dollars Running $1 Billion Ahead Of Last Midterm Cycle.
The 2026 political cycle is already ramping up, with primaries and special elections filling the spring calendar. While radio’s biggest ad dollars are still to come, new AdImpact data shows spending is running well ahead of the last midterm pace. Through March, total outlays have reached $2.74 billion—roughly $1 billion more than at the same point in 2022. The ad-tracking firm says the U.S. Senate primary in Texas has seen the most spending at $135 million. But that tally is
Inside Audio Marketing
2 hours ago3 min read


Strong Consumer Activity Fuels 2026 Outlook, Despite Risks.
The U.S. economy experienced fluctuations throughout 2025, marked by policy uncertainty, inflation and shifting global dynamics. “However, the one bright spot through these ups and downs was the consumer, whose continued spending was a key economic driver in 2025,” said National Retail Federation (NRF) Chief Economist Mark Mathews during the group’s State of Retail & the Consumer presentation earlier this month. Retail sales grew nearly 4% in 2025 over 2024 to a record $5.4 t
Inside Audio Marketing
2 hours ago3 min read


Salem Radio Host Chris Stigall Exits Morning Show To Run For Congress.
After 25 years behind the microphone, Chris Stigall says he is stepping away from radio to pursue elected office, announcing plans to run for Congress in Missouri’s 6th District. The Salem Radio Network morning host made the announcement in a video posted to X , telling listeners the decision followed the unexpected retirement of longtime Congressman Sam Graves. “I’ve just learned this week that Congressman Sam Graves… has decided to retire, and he’s not going to be seeking
Inside Audio Marketing
2 hours ago2 min read


Longtime Honolulu Morning Personality Larry Price Dies.
Larry Price, the longtime morning personality at iHeartMedia's adult contemporary KSSK (92.3) in Honolulu and former University of Hawaii head football coach, died Friday, according to his family. He was 91. Alongside Michael W. Perry, he helped define morning radio in Hawaii with the “Perry & Price” show. Perry said, “For 33 years… it was an honor to be beside the most intelligent, hilarious, fearless, outspoken, thoughtful, generous, motivational man I ever met. God created
Inside Audio Marketing
2 hours ago2 min read
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