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iHeartMedia Projects Mid-Single Digit Q1 Radio Gain.
iHeartMedia’s fourth quarter results showed broadcast radio stabilizing — and in some cases outperforming — even as political revenue comparisons weighed on results. For the quarter, iHeartMedia posted consolidated revenue of $1.1 billion , up 0.8% year over year and above its prior guidance of a slight dip for the quarter. Excluding political advertising—which totaled about $80 million a year earlier—iHeart says Q4 revenue rose 7.7%. “We're pleased with our overall performan
Inside Audio Marketing
48 minutes ago3 min read


Report Makes The Case For Podcasting As A Core Ad Buy.
Podcasting is no longer an emerging channel — it has become central to how Americans consume media and how brands reach them. That is the core message of iHeartMedia’s newly released “ State of Podcasting 2026 .” The report directed at ad buyers argues podcasts have entered “a whole new arena in 2026,” describing a medium that is now “your next Netflix binge,” influencing elections, shaping major cultural moments, and increasingly sitting at the center of mainstream conversat
Inside Audio Marketing
51 minutes ago2 min read


AM/FM Radio Listeners Drive The Auto Aftermarket Business.
AutoZone and O’Reilly, consistently the biggest ad spenders among auto parts retailers, clearly understand the power of AM/FM radio to reach consumers. Findings from multiple research studies prove that power, as reported by an analysis of this data in Westwood One’s blog . “Versus the U.S. average, heavy AM/FM radio listeners spend more annually in the auto parts category,” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says, citing a Qu
Inside Audio Marketing
53 minutes ago2 min read


For The First Time, Religion Is America’s Most Programmed Format.
Since January 2015, country has led all formats in total U.S. stations. Until now. According to Inside Radio /PrecisionTrak’s monthly station counts for February, religion (including stations featuring religious teaching, hymns and other related content) has surpassed country for the first time ever, hitting a new 2,156-station high. For more than two decades, country, news/talk and religion have been the top three formats based on total stations, with religion a distant thi
Inside Audio Marketing
55 minutes ago2 min read
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