Broadcast radio remains firmly entrenched as the leading in-car audio choice, according to a new international study that concludes drivers still expect radio to be a standard feature even as connected vehicles offer an expanding array of entertainment options. The research, unveiled Thursday (June 11) at WorldDAB Automotive 2026 in Frankfurt, found that 83% of recent car buyers listen to radio while driving, making it the most widely used in-car audio source by a significant

The 2026 election cycle had already been expected to set spending records, but the scope of the dollars flowing has led the ad-tracking firm AdImpact to boost its outlook. It now expects total spending to reach $11.6 billion by Election Day, an increase from its earlier $10.8 billion forecast released last fall. “This election cycle is on track to be the most expensive on record,” the firm says in a new report that estimates total spending will climb 4% compared to the 2024 p

A prolonged conflict in the Gulf region could jeopardize nearly $94 billion in expected global advertising growth over the next 18 months, according to a new analysis from marketing intelligence firm WARC, though the U.S. advertising market is expected to remain more resilient than most regions. The report estimates that a worsening crisis centered on the Gulf and the continued disruption of shipping through the Strait of Hormuz could threaten $39.6 billion in global advertis

NXXT Golf has named iHeartMedia its Official Media Partner under a sponsorship agreement that will include title and presenting sponsorships across the organization’s women’s and junior golf events. The companies announced the partnership Thursday, describing it as one of the largest audio-media sponsorship commitments made to women’s and junior competitive golf. Under the agreement, iHeartMedia will promote NXXT Golf players and tournaments through its radio stations, podcas