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Nielsen’s Rich Tunkel: mSurvey Marks ‘New Era’ In Radio Audience Measurement.
Nielsen’s official Spring 2026 launch of its mobile survey (mSurvey), announced March 4, aims to modernize radio measurement and complement its traditional diary service by allowing respondents to report listening electronically on their smartphones, expanding participation and improving accuracy in more than 150 local U.S. markets. Nielsen Audio Managing Director Rich Tunkel has more to say about mSurvey in RAB’s latest “Radio Matters” blog . “It is the latest piece of a
Inside Audio Marketing
9 minutes ago3 min read


Nueva Network Announces Partnerships, Expansions On Its Fifth Anniversary.
During Nueva Network’s second annual upfront on March 4, the 100% Latino-owned independent media company celebrated its fifth anniversary by announcing several partnerships, transformative acquisitions and product launches. Nueva Network, which represents close to 600 radio stations covering 97% of the U.S. Hispanic market, has entered a strategic partnership with Latino Media Network, expanding Nueva’s reach into influential Hispanic markets such as Los Angeles, Chicago, Dal
Inside Audio Marketing
11 minutes ago2 min read


Podcasts Capture 21% Of Ad-Supported Audio Listening In Latest ‘Share Of Ear’ Report.
Podcast listening continues to command a significant share of American’s audio time, according to the latest Edison Research “Share of Ear” report, which shows podcasts are capturing a sizable portion of American’s time spent with audio. Within the broader audio landscape, podcasts rank third overall in total listening time, accounting for 11% of total audio listening and trailing only AM/FM radio and music videos on YouTube. But when focusing strictly on ad-supported media —
Inside Audio Marketing
12 minutes ago2 min read


After Decades On Seattle Radio, Financial Show Shifts Fully To Podcasting.
The financial program “ Talking Real Money ” has been on Seatle radio for decades, but hosts Don McDonald and Tom Cock say they will end the broadcast and instead focus on distributing their show as a podcast. "We've loved being on the radio in Seattle for more than three decades, but the podcast format is the future of broadcast audio, in the same way streaming is the future of television," said McDonald. "Our podcast is the same show, the same conversations, the same advic
Inside Audio Marketing
16 minutes ago2 min read
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