Can AM/FM Ads Build Auto Brands As Well As Drive Dealer Sales? New Research Says Yes.
Auto manufacturers dependent on television advertising to drive brand equity, due to the perceived strength of the combination of visual...
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Inside Audio Marketing
- 2 hours ago
- 3 min
Podcast Listeners Continue To Be Action-Focused When It Comes To The Ads They Hear.
A new survey from Acast offers fresh evidence of why podcast ad campaigns could be the solution for a more cash-strapped consumer in...
Inside Audio Marketing
- 2 hours ago
- 2 min
Ad Results Media: Using Audio To Build Brand Awareness.
The reach of radio is well-documented – AM/FM broadcast radio reaches 93% of U.S. adults each month. Additionally, 99% of the population...
Inside Audio Marketing
- 2 hours ago
- 2 min
Post-Holiday Podcast Bump Returns As Podtrac Says iHeart Again Topped Its Monthly Rankings.
There is more evidence of the post-holiday rebound returning to podcasting last month. Podtrac says among the publishers it measures...
Inside Audio Marketing
- 2 hours ago
- 1 min
January’s Winners: ‘This American Life’ Joins Top 10; ‘This Past Weekend’ Joins Top 20.
Powered by a 24% jump in its unique monthly audience and a 22% increase in downloads last month, the standalone This American Life...
Inside Audio Marketing
- 1 day ago
- 2 min
Analysis: Consumers Aren't Replacing Radio Listening Time With Other Media.
Whether among heavy or light users of electronic or digital media, radio's usage remains steady and strong. That's the finding based on...
Inside Audio Marketing
- 1 day ago
- 3 min
Pharma Eclipses Insurance As Top Network Radio Advertiser. Here’s What’s Driving The Surge.
Big Pharma has been leaning into radio lately to market an array of prescription drugs that treat everything from COVID-19 to breast...
Inside Audio Marketing
- 1 day ago
- 2 min
Ad Results Media: Using Audio To Build Brand Awareness.
The reach of radio is well-documented – AM/FM broadcast radio reaches 93% of U.S. adults each month. Additionally, 99% of the population...
Inside Audio Marketing
- 1 day ago
- 2 min
What Makes A Hit Show? A Comparison Of The Chart Leaders Offers Some Clues.
Whether it’s the bakery or the produce department, there is a lot to be said about freshness. The same holds true for podcasts...
Inside Audio Marketing
- 1 day ago
- 2 min
YouTube Updates Profanity Rules And It Could Impact The Ad Revenue Podcasters Get There.
When YouTube updated its advertising guidelines in November the company immediately found itself on the receiving end of criticism,...
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