Inside Audio Marketing 18 hours ago 1 min Study Says Optimism Among Marketers Is At Highest Point In Six Years. Optimism among marketing executives is at the highest point since 2015, according to The CMO Survey. The survey is a collaboration of...
Inside Audio Marketing 18 hours ago 3 min By Focusing On Non-Listeners, Podcasters Hope To Grow Their Reach Among Latinos. The latest Edison Research data shows 44% of U.S. Latinos have not yet listened to a podcast. That may be down 11 points from a year ago,...
Inside Audio Marketing 18 hours ago 2 min Audience Habits Are ‘Shifting Fast,’ Futuri Says In Preview Of New Study. A new poll of 2,000 Americans shows radio as the most reliable source for clarity and facts among a wide range of audio and print brands....
Inside Audio Marketing 18 hours ago 3 min Country, By The Numbers: New York's WNSH, Dallas' ‘The Wolf’ Tops With 900k Cume. When it comes to the most popular radio formats, Country (including New Country) has been about as steady as she goes, consistently one...
Inside Audio Marketing 2 days ago 3 min Updated Forecast Calls For Radio Advertising To Rebound By 12% In 2021. As advertisers continue to return to the airwaves, radio industry revenue is forecast to rebound by 12% in 2021 to $14.3 billion. That...
Inside Audio Marketing 2 days ago 3 min For Maturing Podcast Industry, Focus Moves From Adding Listeners To Engaging With Them. The focus on podcasting is shifting from talk of a medium that has gone mainstream to one that is maturing, and a Nielsen report released...
Inside Audio Marketing 2 days ago 3 min Survey: Podcasting’s ‘Power Subscribers’ Are More Likely To Become Buyers Of Products Advertised. Podcasting’s best listeners are also advertiser’s best target according to a new survey from NCSolutions, an advertising analytics...
Inside Audio Marketing 2 days ago 1 min Walking In A Summer Wonderland: iHeart Flips Florida FM To All-Christmas. While there's no snow in the forecast in Panama City, FL, iHeartMedia flipped the switch early on holiday music at WFLF, reborn as...
Inside Audio Marketing 3 days ago 3 min iHeart’s Bob Pittman Says Advertisers Are Lining Up For Podcasting. How fast is podcasting growing? So quickly that iHeartMedia CEO Bob Pittman told an investor conference on Monday that every time they...
Inside Audio Marketing 3 days ago 3 min Kantar Finds Marketers Plan To Up Podcast Ad Spend In 2022. Podcasting remains one of the media industry’s hot properties and a new report from Kantar suggests that is not about to change anytime...
