Radio continues to rank among the most effective mass-reach media platforms, even as consumers divide their time across a growing number of media options, according to a new “Sound Answers” report from Katz Radio Group. Using Nielsen Audience Insights data, the report says AM/FM radio reaches 87% of U.S. adults each week, giving it one of the broadest audiences of any measured media platform. Radio’s reach is even stronger among younger consumers, with 81% of Adults 18-34 tun

Podcast listening eased in June as the industry entered its typical summer slowdown, with Podtrac reporting declines in both unique monthly audience and downloads for most publishers, consistent with seasonal trends observed in prior years. Despite the softer listening levels, the competitive order at the top of the publisher rankings remained largely intact. The iHeart Audience Network retained its position as the largest podcast publisher measured by Podtrac with 55.1 milli

A new analysis of podcast advertising finds that video podcasts provide advertisers with a different set of advantages than audio, combining the trust built through voice-driven content with the engagement opportunities of a visual platform. Part Two of The Podcast Atlas study examines audio and video podcasts separately, arguing that the two formats serve different roles in reaching audiences. Audio connects with listeners during screen-free moments, while video extends thos

Nearly half of Americans have changed their summer vacation plans because of rising costs, with many shortening trips, choosing less expensive options or canceling travel altogether, according to a new survey from email and SMS marketing platform Omnisend. The survey found that 47% of respondents have postponed, shortened, downgraded or canceled a summer trip due to cost concerns. Among those affected, gas prices were the most frequently cited factor at 46%, followed by groce