For decades, the adults 50+ demographic had been mostly overlooked by advertisers arguing that brand decisions are fully formed long before consumers reached that age. But with reams of research backing up Gen Xers’ and Baby Boomers’ buying power — not to mention more of them living a more active and longer life and remaining an active and income-generating part of the workforce — marketers are giving 50+ a second look. “Being 50-plus today looks quite different than it did i

The U.S. Court of Appeals for the Second Circuit has agreed to fast-track the appeal in the high-stakes ratings dispute between Cumulus Media and Nielsen, setting an expedited briefing schedule and promising to hear the case “as soon as practicable.” The review stems from a January decision  in which the U.S. Court of Appeals for the Second Circuit which placed a temporary administrative stay on a lower court ruling that had blocked Nielsen from linking national and local mar

Audacy CEO Kelli Turner is striking an upbeat tone about the company’s trajectory and the broader advertising environment, even as the radio industry continues to navigate structural change. “We’re feeling optimistic,” Turner said. “We’re making a lot of interesting moves that we’re excited about. We all face some challenges, but we feel pretty good about the direction of the business and where we are.” Turner, who has been in the CEO seat for the past year, has mostly kept a

Between the impact of Nielsen’s three-minute qualifier, picking up shorter listening occasions for news and talk formats, and a news- and sports-packed 28 days during Nielsen’s January PPM survey (Jan. 8-Feb. 4), all-news, news/talk and sports stations showed up big in the 20 non-embedded markets reporting on Days 1 and 2. In these 20 markets, 10 news/talk, seven all-news and seven sports outlets combined for 24 spoken word formatted stations placing in the top five, while 11