The procedural logjam holding up Cumulus Media’s effort to enforce its ratings injunction against Nielsen is set to break Monday, with a federal appeals court saying the mandate will be issued on Tuesday (Aug. 25), potentially sending the fight over the price of Nationwide ratings back to the district court. That follows a decision by the U.S. Court of Appeals for the Second Circuit last week that denied Cumulus’ emergency motion seeking immediate clarification that an earlie

Saga Communications Senior Vice President of Content Pat Paxton will leave the company at the end of August, with two longtime local programming executives stepping into expanded corporate roles. Paxton will remain with Saga through Friday, Aug. 28, to assist with the transition. Ocala, FL, Operations Manager Scott Chase and Clarksville, TN, Operations Manager Ryan Ploeckelman will co-chair Saga’s programming department as Directors of Group Programming. Saga CEO Chris Forgy

For years, marketers have relied on reach, impressions and frequency to evaluate audio advertising. While those measures remain part of campaign reporting, the expanding digital audio landscape is prompting advertisers to look more closely at whether ads actually capture attention, improve brand perceptions and produce measurable business results. In a new Insights piece, Ad Results Media argues that the growth of podcasts, streaming music and connected audio platforms has ma

Everyone loves to laugh — and comedy podcasts have unsurprisingly been a consistent draw for marketers. New podcast advertisers put their ads into comedy shows more than any other genre during the second quarter other than sports, according to Magellan AI. And while comedy podcasts are getting better at delivering results for advertisers, a new analysis from Oxford Road says buyers can’t assume yesterday’s top performers will remain tomorrow’s best bets. The advertising agenc

Podcasting may be one of Gen Z’s native media formats, but new research from iHeartMedia suggests it isn’t the only ad-supported audio medium that younger are tuning into — including one option whose introduction predates them by generations. Citing Edison Research’s Share of Ear, iHeart says broadcast radio accounts for 47% of Gen Z’s ad-supported audio time vs. 31% for streaming music and 21% for podcasts. The findings offer another measure of where podcasting sits in the i

The approaching midterm elections are beginning to reshape the podcast charts, with Triton Digital reporting that News was the fastest-growing major podcast genre during the second quarter as personality-driven political shows made some of the biggest moves. At the same time, Comedy widened its lead as podcasting’s biggest category, and creators arriving with established social media audiences are increasingly making their presence known. Triton’s Q2 U.S. Podcast Ranker shows

Sports fans have more ways than ever to follow their teams, with games available through traditional television, streaming services, subscription apps and social media. But the expansion of viewing options hasn’t diminished the appeal of live audio play-by-play, according to a new Audacy Insights blog post, which says a major reason is the connection between fans and the hometown announcers who call their teams’ games. “Fans aren’t necessarily listening because they can’t wat

For the most successful AM drive shows on adult contemporary radio, there are three clear keys to success — the three L’s — live, local, and longevity. That’s the key takeaway from Inside Radio’s TOP 10 AC morning shows, based on persons 6+ weekly cume delivery Mon-Fri 6-10am during Nielsen’s spring 2026 wave (April-June three-month average). Topping the list with a cume north of 900,000 is iHeartMedia “106.7 Lite FM” WLTW New York’s Cubby Bryant and Christine Nagy, both 30-y

There is an old adage that it’s the second mouse that gets the cheese, and in the case of audio it might be time to heat up the fondue pot. Audio spent years playing catch-up with digital media when it came to proving what happened after someone heard an ad. Radio’s massive reach has never been difficult for broadcasters to demonstrate. Showing advertisers what happened after someone heard an ad — using the same attribution and measurement systems available to other media — h

If the future of media planning and buying is artificial intelligence, then it has already arrived. Butler/Till, an independent media agency, has completed the first agentic streaming audio and podcast ad campaign with iHeartMedia. It is believed to be the first time premium streaming audio inventory has been purchased through an AI-powered agentic media buying workflow. "Every major transformation in media begins with a first and we're proud to partner with iHeart on this in