While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums.
For the first time in history, we are seeing a decline in live TV viewership during a crisis. Typically, natural disasters or public crises are a driving force behind rising time spent with live TV, but not in this instance. In its place, consumers are turning to mobile now more than ever to stay connected and informed through social media, radio, and podcasts.
Nielsen estimates that Americans are spending just shy of 12 hours each day with media platforms. With hundreds of millions sheltering at home, listening behaviors are beginning to change.
Full story: Martechtoday.com