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Weekly Spot Count: Banks Busy As Progressive Stays On Top.


Financial institutions went big on radio advertising, according to the latest Media Monitors list of top radio advertisers.


Bank of America (33,691), Discover (30,170) and Chase (29,514) were all Top 10 performers on the latest weekly spot count list, good for position Nos. 5, 9 and 10, respectively.


There was little change on the list overall, with a very familiar name — Progressive Insurance — still occupying the top spot. Progressive, which aired 59,134 spots, outpaced No. 2 Babbel by more than 12,000 plays.


For the week of July 22-28, the top 10 advertisers on the weekly Media Monitors list include Progressive, Babbel, Lowe’s, Wendy’s, Bank of America, T-Mobile, Grainger, ZipRecruiter, Discover and Chase.



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