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Use Of Humor In Advertising Steadies.


Following a years-long drop in the use of humor in advertising, updated data from Kantar, and reported by Marketingcharts.com, indicates that the decline has slowed, with the use of humor steady this year. Roughly one-third (32%) of all ads include some form of humor, according to Kantar’s data. Radio is the medium most likely to use it, with 55% of radio ads containing humor.


Read the full story at marketingcharts.com.

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