US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says.


Ad dollars will be surpassing the $1 billion mark for the first time, researcher eMarketer said in a new report shared with Mobile Marketer. The growth will give podcasts 21% of the U.S. digital radio ad market. And eMarketer expects podcasting ad spending will continue to expand for several years, including an 18% gain to $1.33 billion in 2022.


Read the full story at mobilemarketer.com.

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