• Inside Audio Marketing

U.S. Sales at P&G, Radio’s No. 2 Advertiser, Jumped 10% In Early 2020


Buoyed by consumer needs for home staples like laundry detergent and cough medicine, one of radio’s largest advertisers posted its biggest U.S. sales increase in decades. Procter & Gamble said its sales rose 10% in the U.S., in what CEO David Taylor called “a direct reflection of the integral role our products play in meeting the daily health, hygiene and cleaning needs of consumers around the world.” (WSJ.com)

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