U.S. Podcast Ad Spend Still Set To Surpass $1 Billion Next Year.




U.S. podcast advertising will see especially strong growth this year. Business Insider estimates that podcast ad spend will grow by 10.4% to $782.0 million this year, compared with a 17.0% drop for digital radio outlays overall. eMarketer Podcasts will make up around one-fifth (21.0%) of digital radio ad spend this year, a large jump from the 4.1% share it had just five years ago.


Read the full story at businessinsider.com.

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