March saw iHeartRadio remain number one on Triton Digital’s monthly Webcast Metric rankings. The company posted a two percent month-to-month gain as it had 397,804 Average Active Sessions (AAS) in the primetime Mon-Fri, 6am-8pm daypart. It also had more than 187 million session starts (SS) during the month.
The iHeart numbers were likely slightly smaller than they were in reality, however, as Triton says there were “minor data collection issues” for iHeartRadio for part of March. It was a second consecutive month that iHeart measurement was incomplete. Nevertheless, it was easily ahead of second-place NPR Member Stations which had 109,470 Average Active Sessions. That was a 13% decline from February. Even so, NPR advance from No. 4 to No. 2 as Triton no longer reported U.S. data for Prisa Radio and Talpa Radio. Both are still measured outside the U.S.
The recently renamed Radio.com app moved up to third place for Audacy, which had 89,857 Average Active Sessions during March, a three percent increase from a month earlier. The rebranding to Audacy occurred at the end of March so April’s numbers will reflect the impact of the move.
The Cumulus Streaming Network moved up to No. 4 despite a four percent drop in its Average Active Sessions, which slid to 61,071 during March. And Educational Media Foundation moved from No. 8 in February to round out the top five in March. EMF had 36,909 Average Active Sessions, an 18% increase compared to February. It continues a growth trend Inside Radio first reported in January, as the religious broadcaster has put more focus on its digital audience.
The iHeartMedia Network, which includes all iHeartMedia-owned streams and the streams related to network affiliations, was the only sales network reported by Triton. It says the iHeart network had 1,130,517 Average Active Sessions during March and more than 474 million Session Starts during the primetime Mon-Fri, 6am-8pm daypart. That was a one percent gain from February’s tally.
Download Triton Digital’s complete monthly report HERE.
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