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Triton Digital Releases Updated Version Of Its Tap Ad Platform.


Triton Digital unveils a new version of its Tap advertising platform which is designed to provide “a more fluid experience throughout the entire lifecycle of audio ad campaigns – from planning to billing – simplifying publisher workflows and enabling increased revenue opportunities and a better listener experience,” according to press materials. With the latest version of Tap, audio publishers can streamline audio campaign management.


As an API-driven platform, publishers can choose to control everything via an API or the Tap UI, leveraging Tap’s enhanced capabilities in their preferred environment.


Triton says the updated version of Tap provides a flexible campaign set-up; new creative management capabilities; advanced ad separation; and expanded ad and campaign targeting.


“Our unparalleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently,” Chief Product Officer Benjamin Masse said in a release. “Tap provides a fluid experience throughout the audio ad campaign lifecycle to better deliver personalized ad creative that improves not only the listening experience but an organization’s bottom line.”


Tim Armstrong, Director of Digital Capability and Data, Nova Entertainment added, “As Australia’s leading independent audio entertainment destination, we pride ourselves on creating unforgettable experiences loved and shared by our listeners. With Tap we are able to streamline our audio campaign management to drive operational efficiencies, enabling us to deliver the audio entertainment experiences our customers have come to love and expect.”

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