New data from Nielsen illustrates the top 10 categories where marketers have chosen to place their advertising dollars as the current crisis unfolds – and unsurprisingly, healthcare received the greatest share. In the study of ad spend across 21 markets, the healthcare category accounted for more than 1 in 10 (10.6% of) dollars spent in Q1 2020. While people are consuming more news and information (including via Smart Speakers) as well as stocking up on groceries, the Media and Publishing (8.9%) and Food (8.9%) categories received the next highest shares of ad spend.
Details at marketingcharts.com.