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These Were The Leading Categories For Ad Spend In Q1 2020.

New data from Nielsen illustrates the top 10 categories where marketers have chosen to place their advertising dollars as the current crisis unfolds – and unsurprisingly, healthcare received the greatest share. In the study of ad spend across 21 markets, the healthcare category accounted for more than 1 in 10 (10.6% of) dollars spent in Q1 2020. While people are consuming more news and information (including via Smart Speakers) as well as stocking up on groceries, the Media and Publishing (8.9%) and Food (8.9%) categories received the next highest shares of ad spend.

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