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The New Yorker’s New Campaign Drives Readers To Provocative Stories Via Digital Video, Audio, etc.

The New Yorker is marking its 95th anniversary with a new campaign: “The Right Question Changes Everything,” connects to specific questions such as “How are emojis born?” and “What does ‘racist’ mean?” and then directs readers to more than a dozen high-profile New Yorker articles from recent years. This campaign was conceived well before COVID-19 so the media strategy has been adapted; a ‘homebound plan’ that focuses on digital: digital video, digital high impact, audio and paid social, reaching potential readers where they are—online and still largely at home.

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