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The Hottest Ad Format of 2020 Is Radio-Like Audio Ads.


As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more—they heard more ads on them. And get this: They liked it. That’s according to a new survey from Adobe, which looked into how consumers engaged with their smart speakers during the quarantine.


Read the full story at adweek.com.

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