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Writer's pictureInside Audio Marketing

Tenderfoot TV Expands iHeart Podcast Alliance, Breaking Into Weekly Shows.


Tenderfoot TV, best known for its breakout hit podcasts Monster and Up and Vanished, is again teaming up with the iHeartPodcast Network to produce a slate of nine new podcasts through 2022. As part of the alliance, Tenderfoot will release its first-ever weekly podcast series including new shows that will be co-produced by iHeart and Tenderfoot.


The new collaboration will kick off with the second season of Sworn, Tenderfoot TV’s criminal justice system podcast that exposes the untold stories and hard truths behind major cases. In the coming months Tenderfoot will also produce a new investigative series called The MLK Tapes, produced in partnership with author Bill Klaber, the co-creator of The RFK Tapes podcasts. It is set to premiere in January 2021. Also coming early next year will be the next installment of the Monster podcast series, which has more than 100 million downloads to date. It launched in 2018 with Atlanta Monster followed by Monster: The Zodiac Killer, Monster Presents: Insomniac and Monster: D.C. Sniper.


Conal Byrne, President of the iHeartPodcast Network, said Tenderfoot co-founders Donald Albright and Payne Lindsey have built one of the most innovative podcast studios, especially in the true crime genre. He knows the company well. Tenderfoot has been working with Stuff Media even before iHeart acquired the company led by Byrne, as the three came together in September 2018 to produce and promote Monster: The Zodiac Killer. That partnership included what at the time was still a rare move –the first episode of the season aired on iHeart-owned radio stations. 


“iHeart and Tenderfoot have been in partnership for a long time together,” said Byrne. “We here at iHeart want to support creators like Tenderfoot however we can – and that means doubling down on a collaborative slate of incredible, new, groundbreaking shows, to redefine the true crime genre yet again.”


In the four years since Tenderfoot TV launched, the studio has amassed more than 500 million downloads for its true crime podcasts known for their deep productions that take months or years to create. But as part of its new alliance with iHeartMedia, the company will move into the creation of podcasts released each week. Tenderfoot says Lindsey will host and executive produce a new still-unnamed series that will cover a different case each episode. As part of the slate, Tenderfoot will also release other weekly podcasts co-produced by iHeartRadio. 


“iHeart has been an essential partner for Tenderfoot TV over the last several years. It was important to both of us that our next projects together explored important issues and brought new formats to the table, while still providing the storytelling experience our listeners expect,” said Albright, co-founder and President of Tenderfoot TV. “With the addition of real time, weekly formats, we’re able to amplify more stories than ever before, while sticking to our commitment of bringing forth real change in cases that have either been ignored or forgotten.”


Even as Tenderfoot strikes a sweeping deal with iHeart, it has also kept its door open to other podcast companies. It recently announced that it would team with Entercom-owned Cadence13 for a new music-based podcast. Dead and Gone will chronicle the stories of Grateful Dead fans who have mysteriously died or gone missing over the past five decades. 

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