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TelevisaUnivision Signs Up For Nielsen One Cross-Platform Measurement Service.

Spanish language radio and TV giant TelevisaUnivision has inked a multi-year deal with Nielsen to use its soon-to-be-released Nielsen One cross-platform measurement service.

Nielsen One uses a single metric to measure streaming and linear viewing, giving advertisers and content providers a view of their total video consumption, regardless of platform or device. The measurement system is also planned to be implemented for audio; however, Nielsen has not revealed any further details on its impact on its current radio ratings system which utilizes PPM and diaries, depending on market size.

The measurement giant says it will “continue to focus” on audio measurement but “the mix shift” of how it does that is still being developed, CEO Dave Kenny said at a tech conference in March 2021.

Nielsen One measurement for TV is expected to be launched in December. TelevisaUnivision will utilize the full suite of Nielsen One solutions, along with Nielsen Marketing Cloud, and Gracenote's Advanced Discovery suite beginning in January 2023. According to press materials, TelevisaUnivision will use the measurement service across its audio properties, which include 57 owned or operated radio stations in the U.S., as well as across its national, digital, and local TV affiliates and its streaming service, ViX.

"As the leading Spanish-language media and content company in the world, we're focused on unlocking more value for brands to reach, engage, and delight our Spanish-speaking audiences across our streaming, digital, and linear TV offerings," TelevisaUnivision CEO Wade Davis said in a release. "Nielsen has long been a trusted source of audience measurement and continues to innovate as the industry evolves. As we continue to expand our portfolio across platforms and new geographies, we're excited to work with Nielsen to help build the next generation of media measurement that is representative of audiences everywhere."

"It's an honor to be working with TelevisaUnivision as they continue their transformation. As an early adopter of Nielsen One, we are excited for TelevisaUnivision to truly unlock the power of representative, cross-media measurement, and optimization with advanced audiences to support their growth," Kenny commented. "We're committed to delivering solutions that provide a consistent, comparable, and deduplicated view into audience and content consumption, with inclusion and representation at its core."

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