In the run-up to the year's biggest Sunday, and to the appeasement of 'football widows' – or widowers, as the case may be – on the day after, Media Monitors' latest spot count ranking reflects pre-Super Bowl and Valentine's Day advertiser activity.
At least three of this year's announced-to-date national Super Bowl advertisers – Planet Fitness and both listed sport betting apps, DraftKings and Caesars Sportsbook – place at No.'s 59, 46 and 80, respectively, with 9,758, 13,041 and 7,075 spots each.
Meantime, providers of foods and fast foods likely to send viewers back to Planet Fitness after the big game are represented by retailers such as Kroger (No. 72) and delivery service Hello Fresh (No. 100), products like Frank's RedHot sauce (No. 25) and Cheerios (No. 67), and quick-service chains Wendy's (up at No. 9), McDonald's (No. 24) and Panera Bread (No. 35). Perhaps also related to Super Sunday activity: medical marijuana supplier Veriheal at No. 88, with 6,293 spots.
Given those expecting a house full of fans on gameday, it's also a big week for household cleaning products, with Mr. Clean leading the post-game scrub-fest at No. 39 with 14,776 spots, followed by Microban disinfectant (No. 41), Swiffer (No. 49) and Cascade (No. 78).
While the flowers and candy advertisers have yet to show on the big board, jewelers Shane Co (No. 38, 14,880 spots) and Diamonds Direct (No. 51, 11.593) are in the Valentine's Day hunt, as is Macy's with its annual leap into the top 10 this time of year, up from No. 32 the week prior.
For the week of Jan. 31-Feb 6, 2022, Media Monitors' top 10 radio advertisers are iHeartRadio at No. 1, Indeed at 2, Progressive at 3, DuckDuckGo at 4, Get Upside at 5, Babbel at 6, ZipRecruiter at 7, iHeartMedia’s “Welcome To Our Show” podcast at 8, Wendy’s at 9 and Macy's at 10.