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Social Media Grip On Ad Dollars Loosens.

Facebook's top 1,000 advertisers spent 19 percent less in the first 10 days of July compared to the same time period in 2019 ($22.7 million vs. $28 million), while top spenders on Twitter Inc. spent 9 percent less ($2.13 million vs. $2.34 million), according to new data from Pathmatics.

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