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Revenue Diversification Strategy Takes Salem Into Influencer Marketing.

To diversify revenue streams, Salem Media Group has been adding a raft of new products to its portfolio, from the Salem Now pay-per-view Christian movie service to digital services agency Salem Surround. Now the Christian and conservative-focused media company is diving headfirst into influencer marketing. Today its rep firm Salem Media Representatives announced the Salem Influencer Network, a new entity focused on connecting brands with the fans of leading Christian social media influencers.

In a news release the company described the Salem Influencer Network as “a powerful vehicle to help clients reach the 18-34 young adult generation, who are establishing their brand loyalties that will likely continue for decades.”

CVS, Felix Gray, Kroger, Steve Madden, Bose, Prison Fellowship and World Vision are among the brands that have tapped into various Salem Influencer Network influencers.

“For years, Salem Media Representatives has been helping our advertising clients reach Christian and politically conservative consumers through multi-media advertising campaigns,” said Mike Reed, SMR’s Senior VP. “A frequent request for our clients is to bring them more influencers,” Reed added. “Over the last few years, we’ve been meeting the leading Christian YouTubers and Instagrammers who told us they needed representation they could trust to present them to major brands. We decided we needed to get into this world, and was born,” added Reed.

Influencer marketing is one of the fastest growing areas in AdLand. According to Business Insider Intelligence based on Mediakix data, by 2022, brands are expected to spend $15 billion in influencer marketing.

“We’re not just tied to traditional advertising sources,” Salem Executive VP/CFO Evan Masyr told investors last week. “We’re a bit unique in radio broadcasting.”

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