Podcasts Give Advertisers a Unique, Direct Line to Consumers.



Life at home with family can be hard—especially for people who need their alone time. For those looking for an escape, plugging in headphones, canceling out the background noise and tuning into a podcast has become a popular escape. Ad spend on podcasts jumped 11% year over year in Q4 of 2020, according to data from ad sales intelligence company MediaRadar. Between an endless stream of content and a promising return on investment, CEO Todd Krizelman believes this number is only going to grow.


Full story: Adweek.com


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