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Podcast One Bolsters Its Female-Led Show Lineup.

Podcast One has inked deals to handle distribution and advertising sales for a pair of female-led podcasts. I’ve Had It and Causing A Scene with Sara and Natalie – which had earlier been called Netchicks – join a lineup that already includes shows such as LadyGang and Baby Mama No Drama.

“I’ve Had It and Causing a Scene are perfect complements to our thriving roster of female-focused programming,” said PodcastOne President Kit Gray. “We are proud of the longstanding tradition we have at PodcastOne for championing female podcast hosts and growing their shows. There is no doubt that these two new PodcastOne shows will be part of our network for years to come,” he said in the announcement.

Since its debut in October 2022, and with a few dozen episodes to date, the comedy podcast I’ve Had It has become a viral sensation on Twitter and TikTok with its hosts’ rants on everything from manifesting to baby showers. Hosts Jennifer Welch, a successful Oklahoma City based interior designer and mother of two, and Angie “Pumps” Sullivan, an attorney and mother of three, co-starred on the Bravo television show “Sweet Home Oklahoma” prior to launching the podcast.

“We are over the moon to join PodcastOne. We knew from our first conversation with their team that they were the perfect fit for I’ve Had It,” Welch and Sullivan said in a joint statement.

Causing a Scene with Sara and Natalie is a rewatch podcast about what is on TV – and what shouldn’t be on television. The show launched in 2020 and each week Sara Gretzky and Natalie Buck talk about television and their lives. Florida-based Gretzky is a mom and lifestyle influencer, while Buck is a bi-coastal actor with a recurring role on the hit CBS series “Blue Bloods.”

“We have both been longtime fans of PodcastOne and so when we were given the opportunity to join their roster, we didn’t even think twice,” said Gretzky and Buck in the announcement.

According to a recent study by Edison Research, women made up about half (48%) of monthly podcast listeners in the U.S., up from 44% in 2017, to an estimated 47 million women. It also found that female podcast listeners were more likely to consider, recommend, purchase, and spend more on brands they hear advertised on podcasts with hosts or producers who are women compared to other podcasts, according to the report.

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