• Inside Audio Marketing

Podcast Downloads Still Tracking Up 20% From Last Year, Podtrac Says


The impact of the coronavirus crisis on podcast listening continues to level off, according to new data from Podtrac. It shows that among the publishers it tracks, the U.S. podcast audience was unchanged during the week of April 13-19 compared with a week earlier. But one week doesn't alter the success recorded since the start of 2020.  Total downloads are up 20% since the first week of January, and audience growth is up 4%. (PodcastNewsDaily)

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