Papa John’s Continues Ad Spend Increases Amid Surge In Sales; Local Radio In Mix.


Papa John’s increased its marketing spend this past quarter, which has had very strong results, according to its Q1 2020 earnings call. Company execs called April its "best month ever" with pizza delivery. According to iSpot's estimates, Papa John's spent around $56.8m on national TV ads YTD, a 35% increase from $41.9m in 2019. The company also utilizes local advertising methods such as outdoor, print (newspapers), search and radio, and it is focusing on local marketing.


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