With print ad dollars plummeting, the move into podcasting continues to pay off for the New York Times, which reports that podcast ad revenue increased 30% during the first quarter compared with a year ago. Executives said consumption of its flagship podcast The Daily has also been a beneficiary of a “surge in audience” due to increased news consumption related to the COVID-19 pandemic. “The Daily’s audience has surged to almost three million downloads every day despite a change in the morning routine for many listeners,” said EVP/COO Meredith Kopit Levien on a conference call with analysts on Wednesday.
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