When the Olympic Games are held in Paris this summer, athletes and sportscasters from around the world will descend on the city of lights. A star of podcasting will also be there. NBC Sports has hired Call Her Daddy host Alex Cooper to host “Watch with Alex Cooper,” a series of live interactive watch parties streaming on Peacock.
Cooper, who will be joined by soon-to-be-announced special guests, will entertain viewers with her take on some of the most high-profile Team USA events at the Olympic Games Paris 2024, including soccer, gymnastics, and basketball.
“As a former athlete, the chance to cheer on the world’s greatest athletes at the Olympics is beyond thrilling,” Cooper said in a statement. “I am so excited to be partnering with NBC and Peacock to present this interactive watch-party format for the first time from the Olympics, designed to bring audiences even closer to the excitement in Paris. We are going to have so much fun.”
Cooper will also record Call Her Daddy from Paris and will produce additional Olympics-related content with NBCUniversal leading up to the Games.
“Watch with Alex Cooper” will be interactive and feature a format like the Monday night NFL play-by-play offered by the “ManningCast” on ESPN2, which has quickly grown in popularity with an alternative take on sports broadcasting. At the Olympics, NBC Sports says viewers will see Cooper and friends live in a seamless picture-in-picture view sharing thoughts and insights on the Olympic events and answering questions from fans on social in real time — all of which will add to the communal viewing experience and excitement around the Paris Games.
Molly Solomon, Executive Producer and President of NBC Olympics Production, says “Watch with Alex Cooper” is designed to put the viewer in the room with Cooper and her friends as they watch the athletes of Team USA take on the world.
“I can’t wait to find out what it’s like to watch the Olympics with the incomparable Alex Cooper,” said Solomon. “She has attracted a fanatical audience by being unapologetically fun and original, and she has been a vocal supporter of women’s sports and female empowerment. Alex is the perfect host for this interactive Olympics viewing experience on Peacock.”
Watch with Alex Cooper is the latest installment of Peacock’s “Watch with” programming, which Peacock launched last year for fans to engage directly with popular personalities associated with a particular series or event. Past “Watch with” experiences have been hosted for Bel-Air, The Real Housewives of Beverly Hills, The Real Housewives of Miami and the Eurovision 2023 finale.
Launched in 2018, Call Her Daddy claims to be the most listened to podcast by women. The podcast has millions of listeners per episode. Most recently, Cooper launched her media company, Trending, and its subsidiary, The Unwell Network, alongside her partner Matt Kaplan of ACE Entertainment.
The NBC broadcast network and streaming service Peacock will air coverage of the Olympic Games Paris 2024 from July 26 through Aug. 11. In a Summer Games first for Peacock, it will stream every sport and event, including all 329 medal events. Peacock will also introduce two new features during the Olympics — Peacock Live Actions and Peacock Discovery Multiview. Peacock Live Actions is an interactive tool that lets fans choose their own viewing journey during live and primetime coverage, while Peacock Discovery Multiview is an industry-first, enhanced four-view experience that helps users navigate to the most important events.
NBCU owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.
This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.