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Why Podcast Ads Are So Effective -And How To Use Them.

(By Simon Spichak) More than 100 million people listen to at least one podcast a month, and I have a soft spot for podcast ads. These advertisements feel targeted and personal, coming from a host that I’ve built a certain level of trust and respect. I began wondering about the psychology of these ads and what makes them so damn effective. And with 100 million people listening to podcasts, they've become quite a force.

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