The latest installment of a weekly COVID-19 tracking study from Mindshare finds that nearly half (46%) of American consumers say they've already run out of media content to watch, read or listen to. That's up from 33% a couple of weeks ago, and 30% at the end of March. Alexis Fragale, director of consumer insights at Mindshare USA, adds, "… this week in particular we've seen the biggest increases in non-streaming entertainment like listening to podcasts and the radio, playing video games, and shopping online."
Details at Mediapost.com
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