Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests.


Marketing may be weathering companies’ cost cuts during the coronavirus pandemic so far—at least in relative terms. Spending on marketing rose as a share of companies’ overall budgets to 12.6% in May from 11.3% in January, according to the latest CMO Survey from Duke University’s Fuqua School of Business.


Full story at wsj.com.

0 views