Lowe’s Continues To Increase Ad Dollars, With Radio and Podcast In The Mix.


iSpot reports that Lowe’s mainly targets Gen-X and millennials with a slight skew towards sports-minded men and Gen-Z on TV. The company also invests in local advertising including radio and print. But look for a pull back on print due to low effectiveness. Time to turn up the radio pitch?


Read the full story at winmo.com.

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