Lowe’s Continues To Increase Ad Dollars, With Radio and Podcast In The Mix.
- Inside Audio Marketing
- Jun 4, 2020
- 1 min read

iSpot reports that Lowe’s mainly targets Gen-X and millennials with a slight skew towards sports-minded men and Gen-Z on TV. The company also invests in local advertising including radio and print. But look for a pull back on print due to low effectiveness. Time to turn up the radio pitch?
Read the full story at winmo.com.
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