Lowe’s Continues To Increase Ad Dollars, With Radio and Podcast In The Mix.

iSpot reports that Lowe’s mainly targets Gen-X and millennials with a slight skew towards sports-minded men and Gen-Z on TV. The company also invests in local advertising including radio and print. But look for a pull back on print due to low effectiveness. Time to turn up the radio pitch?

Read the full story at winmo.com.