Podcasters will get a look at how the podcast rep firm AdvertiseCast is fitting into its new owner Libsyn on Thursday (Aug. 19) when the two companies host a webinar focused on podcast monetization. The event will give creators a rundown of the new service offerings as well as other monetization tools available to them in the industry.
Libsyn struck a $30 million deal in March to buy AdvertiseCast. The company sells inventory for more than 1,500 podcasts and Libsyn President/COO Laurie Sims has called the combination a “perfect fit” with Libsyn’s 75,000 hosted podcasts and a strategy focused on independent podcasters.
“Our acquisition of AdvertiseCast earlier this year added significant monetization opportunities for our podcasters. We are committed to putting the needs of podcasters first and are proud to join forces on advertising monetization tools and education,” said Sims.
The webinar scheduled will offer insights on preparing for sponsorship opportunities, gathering podcast advertising intel, finding advertisers, and understanding ad types and rates. It will be hosted by Libsyn Community Manager Elsie Escobar and Dave Hanley, Chief Revenue Officer at AdvertiseCast.
“We believe that helping podcasters succeed will facilitate growth for both brands,” said Sims. “Pairing Elsie and Dave, who have the pulse of the industry, provides benefits that translate into a win across the board, for podcasters, advertisers and listeners.”
The webinar is scheduled for Thursday, August 19th at 2pm ET. Register to join live or watch the replay HERE.