iHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention.
MediaSavingLives — which includes iHeartMedia and ICX Media — has announced its support for an effort by the Centers for Disease Control and Prevention to urge younger Americans to better understand their role in minimizing the spread of COVID-19. “Don’t Stop,” the first public service campaign, targets Generation-Z and Millennials. The creative, which spans radio, outdoor, digital and social, encourages resilience, connection and social creativity in adopting self-isolation practices during the pandemic.
Details at businesswire.com.