iHeartMedia And Spotify Have Been Splurging On Audio Companies. No Wonder. Ad Revenue Is Approachin
Podcasting has reached a critical mass with listeners, and the advertising is starting to catch up, said Jonathan Keith, founder and CEO of creative agency Feelr Media, which makes branded podcasts for brands like Microsoft. "With dynamic ad insertion and programmatic, they're going to have real metrics and it's been a very hot area." Here are 5 podcast firms that could be acquired next and who could buy them.
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