iHeart Stations Rally Listeners To Support ‘Stand Up For Ukraine.’
Saturday’s “Stand Up for Ukraine” social media rally raised $10.1 billion in grants and loans to support those who had to flee their homes in Ukraine, according to the international education and advocacy group Global Citizen, which hosted the pledging event with Canadian Prime Minister Justin Trudeau and President of the European Commission Ursula von der Leyen. iHeartMedia joined forces with Global Citizen urging listeners to take action and contribute to the global campaign.
iHeartRadio shared special calls to action and PSAs and used its platforms to amplify artists who posted content on their social channels in support of the April 9 event.
U2, Bruce Springsteen, Kacey Musgraves and Carole King were among the artists that participated in the Stand Up for Ukraine livestream.
While most artists that took part sent messages of support to Ukrainians, Rolling Stone reports U2’s Bono and the Edge performed an acoustic version of their hit “Walk On” with updated lyrics inspired by the fight of the Ukrainian people.
Ukraine president Zelenskyy recently appealed to the international community on behalf of his citizens who have been displaced and injured by the invasion, saying, “I'm inviting everybody: musicians, actors, athletes, businessmen, politicians, everybody. Everyone who wants to join this movement and ‘Stand Up for Ukraine.’”
“Millions of Ukrainian families have been displaced from their country and are currently living in the cold without food and shelter. They need our help now”, said John Sykes, President of Entertainment Enterprises for iHeartMedia “iHeart is asking all of our listeners, employees and personalities to join some of the world’s biggest musicians and entertainers to use their voices to advocate for the people of Ukraine and call on world leaders to mobilize urgent refugee relief and humanitarian aid as soon as possible."