To mark International Women’s Day on March 8, iHeartMedia and SeeHer launch “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music,” intended to place gender equality center stage. SeeHer is an initiative spearheaded by the Association of National Advertisers (ANA) that aims to eliminate gender bias in marketing, advertising, media and entertainment.
The live, one-hour special event will include interviews from Cardi B, Gwen Stefani and Kelsea Ballerini that will stream on iHeartRadio’s YouTube and Facebook pages on March 8 at 8pm (ET) and remain available on demand through March 14.
Beginning March 1, iHeartMedia will launch an eight-day countdown to International Women’s Day across 600 broadcast stations in every format, on social media platforms and on its biggest podcasts.
The weeklong countdown culminates March 8 when women will take over the mic on popular iHeartMedia radio shows and podcasts to have conversations about equality, inclusion, and inspiration. Also, on March 8 from 5-6pm local time, iHeartMedia radio stations will devote the hour to playing the biggest hits and new music from today’s female artists and offer special playlists on the iHeartRadio app.
“iHeartMedia is excited to partner with SeeHer and their SeeHer Hear Her initiative to inspire us all with the stories of amazing women breaking new ground in hip-hop, pop and country music,” Executive VP and Chief Marketing Officer Gayle Troberman said in a release. “This International Women’s Day it’s important that we are all reminded of what equality can sound like, as we come together to celebrate, inspire and support one another.”
“iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” will also feature footage and interviews with other top women artists.
“We launched #SeeHer Hear Her as part of the SeeHer movement in 2019 to eliminate gender bias in the music industry and increase the percent of women in front of and behind the mic,” Nadine Karp McHugh, President, SeeHer added. “We are making progress, but there is a long way to go. We are delighted to bring this important initiative to scale with iHeart surrounding International Women’s Day. Together we See Her.”