IAB Sets Agenda For NewFronts; Urban One Among Those Set To Detail Its Plans To Ad Buyers.
Ahead of the IAB Podcast Upfront in May will be the digital-focused IAB NewFronts, a four-day series of presentations highlighting new content, talent, and advertising opportunities across digital video. Radio and TV broadcaster Urban One will be among those making presentations for ad buyers, along with several companies involved in podcasting, including YouTube, Amazon, the BBC and Condé Nast. The IAB NewFronts run May 1-4 in New York.
“With more opportunities than ever, the 2023 IAB NewFronts is the best opportunity to gather buyers and sellers to talk about growth, innovation, and the state of the industry,” said David Cohen, Chief Executive Officer at the IAB. “This year, we asked buyers about which diverse media companies they wanted to hear from, and they suggested: Blavity, Cocina, and Urban One. We are pleased to offer each of them an opportunity to present this year at no cost. In summary, there’s no better place to kick off the buying season, especially if you’re interested in what’s new and what’s next.”
Returning for the second time, bestselling author Maria Menounos will host on Wednesday of IAB NewFronts, bringing her own experience in the creator economy as a streaming media entrepreneur. Additionally, IAB will be releasing its annual Video Ad Spend Study, which includes full year 2022 results and an outlook for 2023.
“The growth of ad-supported platforms means that consumers and media buyers have more choices than ever,” said Eric John, Vice President of the IAB Media Center. “No one should be taking last year’s approach to this year’s NewFronts. The IAB NewFronts is a must-attend event for everyone who needs to understand the latest consumer trends and newest interactive ad models to remain competitive.”
See a full lineup and registration information for the IAB NewFronts HERE.