The Interactive Advertising Bureau has released the final schedule for its Annual Leadership Meeting, scheduled to take place February 7-10. Despite the challenges of organizing a conference at the same time as the omicron strain, ALM will remain a combination of in-person and virtual events with a roster of speakers that includes podcaster and syndicated radio personality Charlamagne Tha God, who is also the creator of the Black Effect Podcast Network.
This year’s theme is “Vision and Decisions” which the IAB says calls upon industry leaders to commit to action, to collaborate on a vision for the future, and make the decisions that are required to bring that vision to life for the entire advertising industry.
“ALM is not just another event to share opinions. We are addressing real concerns such as currency and measurement in a lively debate with leaders from Nielsen, Comscore, and VideoAmp,” said David Cohen, CEO of the IAB. “We are focused on decision-making and advancing each day’s conversations to align, set the direction, and deliver on those outcomes that will hold the industry accountable.”
The first three days of ALM will take place live in-person in New York, as well as be streamed to a virtual audience, and conclude virtually on the final day. All in-person attendees will be required to show proof of full vaccination, produce a negative COVID-19 test result prior to entering, and comply with IAB’s event and COVID-19 Policy and Code of Conduct.
See the complete line up of speakers and events HERE.