IAB Expands Its Management Team; Plans More Ad Spend Tracking Of Podcasting In 2023.
The Interactive Advertising Bureau is expanding its senior management team. The digital media and marketing trade association has hired Pam Zucker as Senior VP/Chief Strategy Officer and Jack Koch as Senior VP of Research and Insights. In addition, IAB announced the evolution of Chris Bruderle's role as Vice President, Industry Insights and Content Strategy.
In her new role, Zucker will oversee the evolution of the IAB point of view through the creation of industry guidelines and standards. She will also be responsible for directing the IAB’s Media Center, which focuses on digital audio and video and media companies and marketers engaging with audiences across those formats, including podcasting.
"As the industry evolves, so must our Centers of Excellence to meet member needs," said Zucker in s statement. "Once a former IAB member, I have benefited greatly from the research, networking, and reports that these centers provide. Now, as their leader, I am looking forward to ensuring that center participants and IAB members at large receive the tools and guidance they need to navigate changes in technology and responsible data use amid a shifting privacy landscape."
Zucker most recently led marketing and sales strategy at Amobee. She earlier worked at Publicis Media and Starcom Mediavest Group.
Leading into the New Year, IAB says it is enhancing the Centers of Excellence, Research & Insights programs as well as re-launching the Measurement, Addressability & Data (MAD) Center, previously known as the Programmatic + Data Center. This Center provides essential industry guidance and education on changes in underlying technology and privacy regulations. Under its new name, the center will provide guidance and education on new addressability and measurement solutions to enable revenue growth, efficiency, and scale, with a focus on retail media networks and advanced TV.
Joining IAB's leadership team, Koch will be responsible for all research related initiatives and overseeing strategic direction and output of products such as the annual IAB PWC Advertising Spend and Revenue Research. In 2023, the IAB Research & Insights team will focus on initiatives including ad spending related to podcasting, gaming, and video.
Most recently, Koch was at Reddit. He earlier worked at companies including Microsoft, EA, LinkedIn, and Spotify.
After nearly four years at IAB, Chris Bruderle is taking on an expanded role as VP of Industry Insights and Content Strategy. In his new role, Bruderle will work closely with the Centers of Excellence and IAB Tech Lab to create industry education for brands, agencies, publishers, and ad tech participants. Bruderle will also help educate the marketplace by leading member education meetings on various research-based discussions.
"Pam, Jack, and Chris each bring unique perspectives to the IAB team,” said Sheryl Goldstein, Executive VP/Chief Industry Growth Officer at the IAB. “With their years of experience and insights, we are excited to feel their impact - bringing our industry together and continuing to create solutions and educate the marketplace in this highly dynamic time."