How to Identify or Determine the Goal of Your Branded Podcast.

Starting a podcast is an excellent way to raise awareness about your company, promote your initiatives and continue weaving your brand narrative. Podcast maker Alitu says before you dive into the main event, it’s important to strategize and drill down on the fundamentals first. Identifying the main overarching goal of your podcast is an important first step to take on your podcasting journey because it sets the stage for all other decisions going forward.

Read the full story at alitu.com.