How To Build Your Sonic Brand With Podcast Advertising.
Sonic branding is all the buzz lately, and marketing teams across industries are clamoring for sounds to set their companies apart. While audio branding leverages time-tested creative and advertising techniques, sonic branding can now encompass so much more. AdAdge reports one fast-growing audio channel that is gaining traction in this space is podcast advertising.
Read the full story at adage.com.