A report at Marketingcharts.com says while millennials may be ceding the throne in the marketing world to Gen Z, they still get plenty of attention. Their lives are deconstructed on many different levels, from their financial goals to their vehicle brand loyalty and their grocery shopping habits. Those analyses are all helpful in their own right, but how many of these prized individuals are there in the US? The most recent data out from the Census Bureau answers the question.
Read the full story at marketingcharts.com.