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Healthcare Advertisers Hit The Reset Button.

Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. In fact, 2020 was the only year in which healthcare and pharma overindexed the overall market digital ad spending growth. Digital ad spending in the industry shot up 27.6% to nearly $11 billion as providers, insurers, and pharma companies raced to reach consumers with updates on symptom checkers, office and pharmacy hours, and vaccines.

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